Yelp’s advertiser agreement combines some of the worst elements of Yellow Pages, Aol and cell phone agreements. As with many such agreements, it’s very lopsided in Yelp’s favor. (See my analysis of the similarly lopsided Groupon merchant agreement.)
Editor's Pick Yelp!
Editor's Pick https://www.facebook.com/zuckZuckerberg's desk
Yahoo‘s revenue dropped 13 percent compared to the same period last year, the company reported today. In its quarterly earnings’ announcement Tuesday, Yahoo reported $1,324 million in GAAP revenue for the fourth quarter of 2011, while costs increased by 10 percent. Excluding traffic acquisition costs from Yahoo’s partnership with Microsoft and others, the company brought in $1,169 million — down just three percent compared to last year.
Fashion-focused media company StyleCaster will launch a proprietary ad platform in mid-January that will challenge Condé Nast, Glam Media and third-party ad networks, the company revealed today.
Perhaps you’ve heard the saying, “If you’re not paying for the product, then you are the product.”
You’re about to see big changes in the online ads that appearing alongside your favorite websites, because the standards organization overseeing web ads has just approved new guidelines for the first time in three years.
Digital media and online advertisements are the best way to reach the wealthiest Americans, according to a study released today by the Interactive Advertising Bureau (IAB).
Rumor has it Google’s YouTube is holding a competition to find video producers who can create original content for the site’s new channels.
Reply.com on Thursday announced it had acquired fellow Bay Area firm MerchantCircle for $60 million cash and stock. The deal is expected to go through in Q3 of this year.
Guest Post Not so long ago, if you wanted to find the right audience online, the people most likely to respond to a brand message or take a desired action (whether that action was get a click or getting a consumer to think differently about a new Cadillac), advertisers really only had one option. They needed to buy a specific placement on a specific site where those types of consumers tended to congregate. Thus, specific sites or sections of sites (Yahoo or Yahoo news) were a proxy for the right audience. In other words, to reach the right audience you had to buy the right content.
Ad network RadiumOne is following Facebook’s example as it tries to figure out whether viewers liked an ad.
Adobe may be best known for its media creation software Photoshop and Flash Builder, but it’s now showing more interest in the advertising market and just announced that it has acquired a data startup called Demdex.
Turn, one of the “demand-side platforms” (DSPs) that are becoming increasingly important to online advertising, just raised $20 million in new funding.
AdKeeper, a company promising a way for users to save online ads in a place where they can browse them later, just raised $35 million in a second round of funding.
Spending on online advertising will grow by double-digit percentages over the next four years, ending at close to double its current value by 2014, according to a new forecast by marketing research firm eMarketer.
The world’s largest social network could soon be opening up shop on Madison Avenue, the iconic address long linked to New York City’s advertising industry.
Those bullish on online advertising eye the television-advertising market, which is worth $70 billion just in the U.S., and bet that Web ads can steal a big chunk of that, as they’ve done with print advertising. That’s why Google is pushing YouTube, Google TV, and video advertising, for starters.
Glam Media, the media and advertising company focused on women, said today it is forming a global brand sales team in London to continue its global expansion in online brand advertising.
Hulu chief executive Jason Kilar has said in the past that the online video site is considering a premium service that’s completely ad-free, but today at the NewTeeVee Live conference in San Francisco, he didn’t seem particularly enthusiastic about the idea.
Online advertising and marketing company Federated Media just announced its first full startup acquisition — BigTent, a company offering social networking tools to help parents build communities on the Web.
Is the future of television entirely online? When you look at new TV products from Apple and Google, it’s clear tech companies think that could be the case. But there’s also a sense that the shift is only coming … sometime, in the hazy future.
A new report sponsored by the Internet Advertising Bureau paints a hopeful picture of the online ad landscape during the first six months of 2010. Ads earned a record $12.1 billion during that period, a new record and an 11.3 percent increase above revenues in the first six months of 2009.
Rocket Fuel, a startup claiming to bring honest-to-God rocket science to the online advertising world, has raised $10 million in its second round of funding.
Reddit, the headline aggregator and discussion site run by the parent company of Wired magazine, features plenty of talked-about stories. But only recently has it seen news that bodes well for the site’s own business.
Even though he was brought on-stage to talk about trends in online advertising, Sean Finnegan said ads actually aren’t the main priority at Starcom MediaVest, the global agency where he’s chief digital officer.
According to new research released Monday by eMarketer, U.S. advertisers will spend an estimated $1.7 billion in ads on social networks in 2010, accounting for 6.7 percent of all online ad spending.
Facebook is aggressively courting publishers to get more news media sites to adopt its social tools and log-ins.
XGraph, a company that utilizes social networks for better ad targeting, announced today that it secured a $3.75 million first round of funding led by Rho Ventures, according to the company’s website.
Facebook’s recent partnership with PayPal is starting to take shape now that advertisers can use the online payments service to buy ads on the social network. The option is being rolled out today.
CrowdGather, a company that buys online message-board communities and turns them into channels for advertisers, has acquired a digital advertising agency called Adisn. Woodland Hills, Calif.-based CrowdGather made its largest acquisition to date for $5.5 million in stock.
Newspaper and magazine empire Hearst will take a giant step into Internet media by buying iCrossing, a search engine marketing firm, for $325 million. Hearst’s earlier offer of $250 million had been rejected.