Turns out GM might have been on to something. New research from marketing agency Greenlight shows 44 percent of Facebook’s users say that they will “never” click on sponsored posts or display ads on Facebook.
UPDATE: Facebook sets $38 share …
Facebook’s log-out page will soon be transformed into premium digital billboard space ripe for messages from advertisers. The ads, should history repeat itself, will flop with Facebook members, but buyers will snatch them up anyway.
“This is a fairly traditional …
Facebook’s newest advertising product, expected to be unveiled on Feb. 29, leaked to the web yesterday. The ads themselves would appear to be a natural evolution of the company’s primary money-making business, but perhaps there’s more to these new sponsored …
Facebook is set for a record-shattering initial public offering and, according to a new report, it will bring in more than $5 billion in advertising revenue this year. But Facebook’s financial future may not be as bright as the eye-popping …
Editor's Pick
For years, Google and Facebook have been waging trench warfare for big-brand ad budgets. Billions of dollars are at up for grabs, and since this money constitutes the bulk of revenue for both companies, the stakes are incredibly high.
Twitter, …
Yelp’s advertiser agreement combines some of the worst elements of Yellow Pages, Aol and cell phone agreements. As with many such agreements, it’s very lopsided in Yelp’s favor. (See my analysis of the similarly lopsided Groupon merchant agreement.)
Yelp charges …
Editor's Pick
Yelp!
That word could be coming out of the mouths of small-business owners when they hear how much the online reviews site is overcharging them for advertising. At a time when much online advertising is being sold for 60 cents …
Editor's Pick
In its IPO filing Wednesday, Facebook identified mobile’s limited revenue potential, competition from other social networks, and the potential loss of advertisers as factors that could seriously harm its business. But was the social networking company, which relied on advertising …
Yahoo‘s revenue dropped 13 percent compared to the same period last year, the company reported today. In its quarterly earnings’ announcement Tuesday, Yahoo reported $1,324 million in GAAP revenue for the fourth quarter of 2011, while costs increased by 10 …
Fashion-focused media company StyleCaster will launch a proprietary ad platform in mid-January that will challenge Condé Nast, Glam Media and third-party ad networks, the company revealed today.
The new ad platform, dubbed Style as a Service, is a joint venture …
Perhaps you’ve heard the saying, “If you’re not paying for the product, then you are the product.”
Facebook (and just about every other free Web service) has built a business on that saying and its implications, and the European Commission …
You’re about to see big changes in the online ads that appearing alongside your favorite websites, because the standards organization overseeing web ads has just approved new guidelines for the first time in three years.
Advertisers are using a variety …
A few lucky people got a peek at the future of online advertising recently, thanks to a Y Combinator event.
Close to 200 entrepreneurs, marketers, publishers, and venture capitalists packed Y Combinator headquarters in Mountain View on Sept. 14 for …
Online ad verification startup DoubleVerify on Tuesday announced it has raised a cool $33 million in a third found of funding.
Companies like DoubleVerify and competitors like AdSafe and AdXpose serve an important role in the increasingly crowded — and …
Digital media and online advertisements are the best way to reach the wealthiest Americans, according to a study released today by the Interactive Advertising Bureau (IAB).
“The traditional view of how the affluent use the Internet has been turned upside …
Rumor has it Google’s YouTube is holding a competition to find video producers who can create original content for the site’s new channels.
Winners of the competition will obtain one of 20 “channels” the video site plans to feature in …
Reply.com on Thursday announced it had acquired fellow Bay Area firm MerchantCircle for $60 million cash and stock. The deal is expected to go through in Q3 of this year.
The deal makes good sense, as MerchantCircle acts as a …
Guest Post
Not so long ago, if you wanted to find the right audience online, the people most likely to respond to a brand message or take a desired action (whether that action was get a click or getting a consumer to …
Brilig, an advertising data marketplace, has raised $1.8 million in funding.
The company provides a platform for individuals and companies to buy and sell data. This allows sellers to profit from their data and gives buyers access to a library …
Ad network RadiumOne is following Facebook’s example as it tries to figure out whether viewers liked an ad.
The San Francisco startup is launching a new feature called the “R1 Like Button,” which brings the “like” button that Facebook popularized …
