A 1-star review of Yelp’s advertiser agreement

Yelp’s advertiser agreement combines some of the worst elements of Yellow Pages, Aol and cell phone agreements. As with many such agreements, it’s very lopsided in Yelp’s favor. (See my analysis of the similarly lopsided Groupon merchant agreement.)

yahoo-logo

Yahoo revenue down 13 percent in Q4, CEO says better execution needed

Yahoo’s revenue dropped 13 percent compared to the same period last year, the company reported today. In its quarterly earnings’ announcement Tuesday, Yahoo reported $1,324 million in GAAP revenue for the fourth quarter of 2011, while costs increased by 10 percent. Excluding traffic acquisition costs from Yahoo’s partnership with Microsoft and others, the company brought in $1,169 million — down just three percent compared to last year.

Online advertisers prepping new, more interactive ad formats

You’re about to see big changes in the online ads that appearing alongside your favorite websites, because the standards organization overseeing web ads has just approved new guidelines for the first time in three years.

Reply.com acquires MerchantCircle for $60 million

Reply.com on Thursday announced it had acquired fellow Bay Area firm MerchantCircle for $60 million cash and stock. The deal is expected to go through in Q3 of this year.

The advertiser’s holy grail: context, not just audience

Not so long ago, if you wanted to find the right audience online, the people most likely to respond to a brand message or take a desired action (whether that action was get a click or getting a consumer to think differently about a new Cadillac), advertisers really only had one option. They needed to buy a specific placement on a specific site where those types of consumers tended to congregate. Thus, specific sites or sections of sites (Yahoo or Yahoo news) were a proxy for the right audience. In other words, to reach the right audience you had to buy the right content.

Adobe beefs up its ad targeting by acquiring Demdex

Adobe may be best known for its media creation software Photoshop and Flash Builder, but it’s now showing more interest in the advertising market and just announced that it has acquired a data startup called Demdex.

Forecast: Online ad spending to nearly double by 2014

Spending on online advertising will grow by double-digit percentages over the next four years, ending at close to double its current value by 2014, according to a new forecast by marketing research firm eMarketer.

Facebook’s big move to Madison Avenue

The world’s largest social network could soon be opening up shop on Madison Avenue, the iconic address long linked to New York City’s advertising industry.

Why an online-ad guru thinks TV ads are too cheap

Those bullish on online advertising eye the television-advertising market, which is worth $70 billion just in the U.S., and bet that Web ads can steal a big chunk of that, as they’ve done with print advertising. That’s why Google is pushing YouTube, Google TV, and video advertising, for starters.

Glam Media hires like crazy, on track to overtake AOL

Glam Media, the media and advertising company focused on women, said today it is forming a global brand sales team in London to continue its global expansion in online brand advertising.

Hulu CEO lukewarm on ad-free version

Hulu chief executive Jason Kilar has said in the past that the online video site is considering a premium service that’s completely ad-free, but today at the NewTeeVee Live conference in San Francisco, he didn’t seem particularly enthusiastic about the idea.

Federated Media targets moms with its first big acquisition

Online advertising and marketing company Federated Media just announced its first full startup acquisition — BigTent, a company offering social networking tools to help parents build communities on the Web.

Say Media study: Live TV is in bigger trouble than you think

Is the future of television entirely online? When you look at new TV products from Apple and Google, it’s clear tech companies think that could be the case. But there’s also a sense that the shift is only coming … sometime, in the hazy future.

The Internet advertising pie is still growing

A new report sponsored by the Internet Advertising Bureau paints a hopeful picture of the online ad landscape during the first six months of 2010. Ads earned a record $12.1 billion during that period, a new record and an 11.3 percent increase above revenues in the first six months of 2009.

Reddit buzz wins the site Microsoft ad bucks

Reddit, the headline aggregator and discussion site run by the parent company of Wired magazine, features plenty of talked-about stories. But only recently has it seen news that bodes well for the site’s own business.