Newspaper and magazine empire Hearst will take a giant step into Internet media by buying iCrossing, a search engine marketing firm, for $325 million. Hearst’s earlier offer of $250 million had been rejected.
iCrossing, as told in the company’s official …
As Facebook starts heavily courting the financial press ahead of its long-anticipated initial public offering, it’s starting to point at its heft in online display advertising markets.
The company told Bloomberg that the number of advertisers using the service had …
Twitter developers say they’re pivoting around the social network’s broad new restrictions on advertising and that their business models won’t be too detrimentally affected.
The San Francisco-based microblogging network said today that it won’t allow third-party companies to serve ads …
Lawmakers unveiled proposed legislation that would regulate the way online advertisers can target consumers and how Internet companies collect data about their users today.
Rep. Rick Boucher (D., Va.), who has been talking about such a consumer privacy bill for …
Facebook will unveil a raft of new features when it takes the stage tomorrow at its first f8 developer conference in two years. That’s one week after its social networking rival Twitter unveiled its own competitive vision for the social …
With $4.75 million from Greylock Partners and several angel investors, TellApart is launching a technology that could make waves in e-commerce by nailing down which ads actually bring customers through online stores’ virtual doors.
The company helps e-commerce sites analyze …
Blogging startup Tumblr, a service founded by David Karp that lets users publish short, simple blog posts, has secured a third round of funding for $5 million. The round, first reported by MediaMemo and confirmed to VentureBeat by Karp, was …
The two companies you’d think would be most devastated by Twitter’s recent acquisition of Tweetie and its advertising launch say they’re not fazed.
140Proof, an ad network that serves sponsored tweets in user’s streams, has teamed up with Echofon, which …
Glam Media is barging in on the lucrative advertising market represented by Apple’s iPad and other mobile devices.
The women’s media network, which says it reaches 78 million unique visitors each month, launched a platform Wednesday that will make providing …
LearnVest, a financial planning and literacy site aimed at women, raised $4.5 million in a first round led by Accel Capital. The company’s earlier investors Richmond Management, Rose Tech Ventures, and principals of Circle Financial Group also joined.
The deal …
Orange, the key brand from Europe’s third-largest telecom, and OpenX, an open-source ad server, are teaming up to challenge Google’s DoubleClick in the European ad exchange market.
They’re launching Orange Ad Market, an exchange meant to match publisher demands for …
Tucked into Facebook’s new proposed privacy policy released yesterday was a paragraph saying the social network will automatically share your data with special “pre-approved” partners when you visit their sites. But no partners were listed, nor was there any detail …
Google has unveiled a “remarketing” program, which will allow advertisers to reach consumers long after they’ve initially made contact with an online site or brand.
Remarketing is pretty simple in concept. It lets brands continue marketing to potential customers even …
Real-time search startup OneRiot is making its content ads fit in with industry standards, as it pushes for broader distribution across the web.
It’s launching ad units today that match Interactive Advertising Bureau guidelines (see right). Before, partners had to …
DoubleVerify, a company that tracks online ad placement, has raised $10 million in second round funding.
Given the importance of online advertisements as a key source of revenue on the web, it’s also important to make sure that the ads …
