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	<title>VentureBeat &#187; online influence</title>
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		<title>VentureBeat &#187; online influence</title>
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		<title>How Wahooly &#8212; and Klout &#8212; are going to turn your Klout score into cash, gadgets, and gifts</title>
		<link>http://venturebeat.com/2012/12/14/how-wahooly-and-klout-are-going-to-turn-your-klout-score-into-cash-gadgets-and-gifts/</link>
		<comments>http://venturebeat.com/2012/12/14/how-wahooly-and-klout-are-going-to-turn-your-klout-score-into-cash-gadgets-and-gifts/#comments</comments>
		<pubDate>Fri, 14 Dec 2012 22:48:43 +0000</pubDate>
		<dc:creator>John Koetsier</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Entrepreneur]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[featured]]></category>
		<category><![CDATA[Klout]]></category>
		<category><![CDATA[online influence]]></category>
		<category><![CDATA[Social Media]]></category>

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		<description><![CDATA[<p>Big Klout score? Now there might be a way to get a TV, iPhone, or other tangible reward for your&#160;influence.</p>
<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=venturebeat.com&#038;blog=342986&#038;post=590587&#038;subd=venturebeat&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><a href="http://venturebeat.com/2012/12/14/how-wahooly-and-klout-are-going-to-turn-your-klout-score-into-cash-gadgets-and-gifts/large_5521459482/" rel="attachment wp-att-590636"><img class="aligncenter size-full wp-image-590636" alt="large_5521459482" src="http://venturebeat.files.wordpress.com/2012/12/large_5521459482.jpg?w=1024&#038;h=683" width="1024" height="683" /></a>So you&#8217;ve got a big fat Klout score from all that tweeting, sharing, checking-in, and social content creation. Now it could be worth more than just bragging rights, ego enhancement, and the odd perk on an online service.</p>
<p>In fact, soon you&#8217;ll be able to get gadgets such as iPhones or flat-screen TVs, or perhaps free access to premium online services.</p>
<p><a href="http://wahooly.com/" target="_blank">Wahooly</a>, the service that connects startups and influencers, is announcing an expanded partnership with Klout next week that will connect influencers to later-stage startups &#8230; and create an online marketplace of rewards for promoting and helping those startups.</p>
<p>The company originally launched in May of this year with seed funding of $750,000 to help fresh young startups get traction. At that time, Wahooly focused on very early-stage companies, and rewards were focused on virtual stock, or &#8220;points,&#8221; which could only be redeemed if and when a startup was sold or acquired.</p>
<p>But next week the company is turning the dial to 11.</p>
<p>Wahooly will connect high-influence people who have a Klout score of 60 or higher with later-stage startups &#8211;  companies that already have traction &#8212; and add a rocket booster to their growth. In addition, the company is creating a rewards marketplace that will give influencers choices about how &#8212; and when &#8212; they want to be rewarded.</p>
<p><a href="http://venturebeat.com/2012/12/14/how-wahooly-and-klout-are-going-to-turn-your-klout-score-into-cash-gadgets-and-gifts/medium_7846521020/" rel="attachment wp-att-590640"><img class="alignright size-medium wp-image-590640" alt="medium_7846521020" src="http://venturebeat.files.wordpress.com/2012/12/medium_7846521020.jpg?w=300&#038;h=162" width="300" height="162" /></a>&#8220;The whole goal of the program is to demonstrate over the course of 90 days what people with high influence can do,&#8221; Wahooly chief executive Dan Severson told me this past week. &#8220;We want to take a company that has already built traction and see where we can take them. It&#8217;s like a mini accelerator program online.&#8221;</p>
<p>Influencers will get points, just as they did initially, but now those points are not just redeemable for cash when a Wahooly-aided company goes public or gets acquired.</p>
<p>&#8220;People want liquidity,&#8221; Severson said. &#8220;They want to be able to sell their points, or redeem them in a reward shop, or spend points on a reward that the startup wants to offer you.&#8221;</p>
<p>That could be a tangible reward like a gadget or smartphone, or it could be a premium account on an online service. Which means you don&#8217;t have to wait for a &#8220;liquidity event&#8221; to happen in order to recoup the rewards of helping a young company. If you&#8217;ve helped them gain traction, you can theoretically get something back right away.</p>
<p>Inc. Magazine is also in on the partnership and will be giving high Klout scorers a free 12-month subscription to the magazine. Three later-stage startups are currently in the running for launch, but the first partner has not yet been finalized.</p>
<p>It&#8217;s an interesting tweak to the original idea, and one that requires less delayed gratification on the part of influencers &#8212; and promises those influencers a greater chance of actually getting something for their efforts, since most startups fail. It does, however, increase the likelihood of gaming the system: people developing a high Klout score simply to get or win something.</p>
<p>I asked Severson why Klout is participating in this expanded program.</p>
<p>&#8220;Klout wants to prove that people with high influence scores can create impact,&#8221; he answered. &#8220;Klout gets validation, and the result is also a public case study for Wahooly.&#8221;</p>
<p><em>photo credit: <a href="http://www.flickr.com/photos/kk/5521459482/" target="_blank">kk+</a> via <a href="http://photopin.com" target="_blank">photopin</a> <a href="http://creativecommons.org/licenses/by-sa/2.0/" target="_blank">cc</a>, <a href="http://www.flickr.com/photos/thomashawk/7846521020/" target="_blank">Thomas Hawk</a> via <a href="http://photopin.com" target="_blank">photopin</a> <a href="http://creativecommons.org/licenses/by-nc/2.0/" target="_blank">cc</a></em></p>
<br />Filed under: <a href='http://venturebeat.com/category/business/'>Business</a>, <a href='http://venturebeat.com/category/entrepreneur/'>Entrepreneur</a>, <a href='http://venturebeat.com/category/social/'>Social</a>  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=venturebeat.com&#038;blog=342986&#038;post=590587&#038;subd=venturebeat&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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