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Coming clean: The truth about fraud in digital advertising

The Internet’s #1 revenue engine is also its weakest link. Solving the problem of ad fraud will fall to the smart minds who are actively working on solutions to stay one step ahead of the bad guys.

SEO

3 big SEO trends for 2014 that will help you win the traffic game

In the past couple of years, SEO has turned from a compliment to a curse word. From being associated with technology, to being associated with Spam. Thus, new buzzwords have woken up to cover for SEO’s reputation flaws and bring new and positive connotations into the puzzling world of online marketing.

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Top 10 Marketing Automation companies: The VB Index report

Marketo is the most user-friendly. LoopFuse is the most recommended by current users. Act-On is often most often chosen by non-tech SMBs. And while SAS put on a strong showing as both a very user-friendly and flexible enterprise system, Hubspot took away top honors as the best all-around marketing automation system.

Adobe Creative Cloud

Adobe is completely rocking online retail analytics with a 72% ‘dollar share’

If you’re like me, when you think of Adobe you think of Photoshop, Acrobat, Illustrator, and InDesign. That’s still Adobe, but it’s old-school Adobe. The company’s fastest-growing division is Adobe Marketing Cloud, expanding each of the past few quarters at 20-25 percent year-over-year, and taking a massive bite out of the retail analytics sector.

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How to turn content marketing into content ROI

If content marketing has replaced direct contact, how can companies engage with prospects? Put another way, what do 100 likes of an infographic on Facebook, 1,000 views of a video on YouTube or 10,000 downloads of a presentation actually translate to?