We're going back to the future, according to Monetate: going back to a time when all commerce was personal.
Guest Post Video is the most engaging form of online content. But it's also a highly expensive and time-consuming proposition for startups. Here's how to do it right.
If you want to highlight a product, build a landing page. If you're an internet marketing guru, make a squeeze page. But if you want to start on online movement -- and maybe sell a few books, speaking events, or other products along the way, create a smart site.
The deal is for "special access" to advertising slots, as well as research data and new, as-yet-unannounced advertising products, in return for which Starcom has committed to spend $200 million -- or more -- of its clients' money.
Tweets that you read and accounts that you follow are fairly likely to be on subjects that you care about. Tweets that you write are almost guaranteed to be about something that matters to you.
We'll drive 2.8 miles for just the right sandwich, but 7.1 miles for a great Italian restaurant.
iPhone users open 17.5 percent of their commercial mail, while Android users open 8.93 percent, and BlackBerry owners open only .24 percent.
Crunching the numbers on tens of millions of social data points, hundreds of thousands of Facebook pages, and 8,500 of the world's top brands on Facebook has taught Optimal Social a few things about virality.
What kinds of posts do well with your Facebook audience? What topics are most viral for your customers? And how can you find clones of your best fans?
According to Pinfluencer, the average campaign on its platform boosts brand website page visits per pin by 400 percent, doubles the pageviews per pin, and boosts revenue per pin by 50 percent, from $0.14 to $0.21.
"There are new channels popping up every week, and consumers are spending time with brands in new places ... engaging with brands like the Miami Dolphins across eight to 10 channels, which makes them look like eight to 10 people."
Imagine you could post a tweet which your followers view, engage with, watch video in, listen to audio in, and get detailed information about five or six related details ... all without leaving Twitter.
When it comes to digital marketing, you have two main avenues for promoting your business website: SEO and PPC. Although both are viable options for improving your Web presence and increasing the amount of traffic flowing into your site, the …
Guest Post If there is one thing that we’ve seen as a constant throughout the 2012 presidential campaign it is that social media has been the go-to-tool for engaging younger audiences and getting them to influence their friends.
Digital marketing company Kenshoo raises $12 million in its fourth round of funding.
So you have a million likes on Facebook and your latest sweet nothing on Twitter was retweeted 10,000 times. How many dollars found their convoluted ways through all those pipes and tubes into your pocket?
54 percent of the world's biggest 100 brands are now connecting with fans and customers on Instagram, and brand adoption on Instagram is growing faster than Google+ and Pinterest.
I kind of feel like Fat Bastard in Austin Powers: the Spy Who Shagged Me as he's laying back on a couch, shirtless, displaying his abdominal pulchritude, saying "I'm dead sexy!"
Forty-one million visitors. Nine hundred sixty million pageviews. Three days.
13 million times a day, a product is sold, a white paper is downloaded, some personal information is taken. In short, some exchange of value takes place -- at huge, mind-boggling scale.