If you’re like me, when you think of Adobe you think of Photoshop, Acrobat, Illustrator, and InDesign. That’s still Adobe, but it’s old-school Adobe. The company’s fastest-growing division is Adobe Marketing Cloud, expanding each of the past few quarters at 20-25 percent year-over-year, and taking a massive bite out of the retail analytics sector.
If you want your brand to be blasted straight through the eyeballs of your target audience right into their occipital lobe with maximum force, Bing’s new ‘hero’ ads will be right up your alley.
HootSuite announced yesterday that it now has almost eight million users, over 1,000 enterprise customers, 150 percent year-over-year growth, and a new partnership with social analytics expert Brandwatch.
Sure, San Francisco is one of the top American cities for social media jobs. And New York is hot for Twitter, Facebook, Pinterest, Instagram, and LinkedIn marketers.
But some of the cities on the list might surprise you.
If you want to watch hundreds of millions of dollars of investment fight a vicious live battle in .14 seconds, google “seo software.”
“The quickness to market is incredible,” says Gregory Phillips, a senior web analyst at OfficeMax. “It’s literally hitting a button.”
“We are the complete marketing suite for visual interest-based social networks,” Piqora CEO Sharad Verma told me yesterday. “We’re the only company that provides a unified dashboard for Pinterest, Instagram, and Tumblr.”
Guest Post If content marketing has replaced direct contact, how can companies engage with prospects? Put another way, what do 100 likes of an infographic on Facebook, 1,000 views of a video on YouTube or 10,000 downloads of a presentation actually translate to?
Google product listing ads can make the world’s largest search engine your store by uploading your products, setting pricing, and letting the magic of the Internet happen. But how do you upload and manage thousands, hundreds of thousands or even tens of millions of products on Google Shopping?
Guest Post As a 15-year veteran of the digital marketing world and a captain of our agency’s recent remodel, I have gathered years of insight into necessities of a website relaunch.
You’ve probably never heard of WPP, but the communication giant’s various brands drive $70 billion in media spend and took in $16.5 billion in revenue last year.
Call it the unicorn problem: beautiful, alluring, magical, and totally non-existent. Social commerce, according to the latest Monetate e-commerce report, is almost as elusive.
We’re going back to the future, according to Monetate: going back to a time when all commerce was personal.
Guest Post Video is the most engaging form of online content. But it’s also a highly expensive and time-consuming proposition for startups. Here’s how to do it right.
If you want to highlight a product, build a landing page. If you’re an internet marketing guru, make a squeeze page. But if you want to start on online movement — and maybe sell a few books, speaking events, or other products along the way, create a smart site.
The deal is for “special access” to advertising slots, as well as research data and new, as-yet-unannounced advertising products, in return for which Starcom has committed to spend $200 million — or more — of its clients’ money.
Tweets that you read and accounts that you follow are fairly likely to be on subjects that you care about. Tweets that you write are almost guaranteed to be about something that matters to you.
We’ll drive 2.8 miles for just the right sandwich, but 7.1 miles for a great Italian restaurant.
iPhone users open 17.5 percent of their commercial mail, while Android users open 8.93 percent, and BlackBerry owners open only .24 percent.
Crunching the numbers on tens of millions of social data points, hundreds of thousands of Facebook pages, and 8,500 of the world’s top brands on Facebook has taught Optimal Social a few things about virality.
What kinds of posts do well with your Facebook audience? What topics are most viral for your customers? And how can you find clones of your best fans?
According to Pinfluencer, the average campaign on its platform boosts brand website page visits per pin by 400 percent, doubles the pageviews per pin, and boosts revenue per pin by 50 percent, from $0.14 to $0.21.
“There are new channels popping up every week, and consumers are spending time with brands in new places … engaging with brands like the Miami Dolphins across eight to 10 channels, which makes them look like eight to 10 people.”
Imagine you could post a tweet which your followers view, engage with, watch video in, listen to audio in, and get detailed information about five or six related details … all without leaving Twitter.
Guest Post If there is one thing that we’ve seen as a constant throughout the 2012 presidential campaign it is that social media has been the go-to-tool for engaging younger audiences and getting them to influence their friends.
Digital marketing company Kenshoo raises $12 million in its fourth round of funding.
So you have a million likes on Facebook and your latest sweet nothing on Twitter was retweeted 10,000 times. How many dollars found their convoluted ways through all those pipes and tubes into your pocket?
54 percent of the world’s biggest 100 brands are now connecting with fans and customers on Instagram, and brand adoption on Instagram is growing faster than Google+ and Pinterest.
I kind of feel like Fat Bastard in Austin Powers: the Spy Who Shagged Me as he’s laying back on a couch, shirtless, displaying his abdominal pulchritude, saying “I’m dead sexy!”
Forty-one million visitors. Nine hundred sixty million pageviews. Three days.
13 million times a day, a product is sold, a white paper is downloaded, some personal information is taken. In short, some exchange of value takes place — at huge, mind-boggling scale.
Former AOL executive Orey Gilliam has launched a “competitive intelligence” tool to let sales and marketing professionals, as well as media buyers, spy on their competitors.
LocalVox has raised $7.4 million for its online marketing platform that serves local businesses
Imagine a prospect in your marketing automation system, or an infrequent customer in your corporate database. Now imagine surrounding that person with ads both subtle and overt on dozens of her favorite websites, all around the internet.
Marketing automation software company Act-On raises $16 million in its fourth round of funding.
Search engine optimization, or SEO, is big business. Big enough to get a mention on close to 900 million websites, and to be the focus of 164,000 YouTube videos.
Everyone knows Pinterest is huge and growing and driving huge amounts of traffic … and all online retailers want a piece of it. Indigo, the largest Canadian online bookseller, was no different.