Should your company offer coupon codes?

You’ve developed a great product, and you and your team are now focused on selling as many pieces as you can through your website. Suddenly, a member of your team voices their opinion:
“What about giving customers a promotional code to discount their purchase price?”

Ecwid-CEO

Web store builder Ecwid secures $1.5M in funding

Russia has been a bit of a rough neighborhood for tech startups, but a Ulyanovsk-based startup called Ecwid just received $1.5 million in its first round of funding from Runa Capital, the first serious angel investment group in Russia. Ecwid builds seamlessly integrated online stores for any website or social media page.