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	<title>VentureBeat &#187; opentable</title>
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		<title>OpenTable files for first venture-backed IPO of 2009</title>
		<link>http://venturebeat.com/2009/01/30/no-reservation-required-opentable-plans-to-make-first-venture-backed-ipo-of-2009/</link>
		<comments>http://venturebeat.com/2009/01/30/no-reservation-required-opentable-plans-to-make-first-venture-backed-ipo-of-2009/#comments</comments>
		<pubDate>Sat, 31 Jan 2009 00:25:07 +0000</pubDate>
		<dc:creator>Eric Eldon</dc:creator>
				<category><![CDATA[VentureBeat]]></category>
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		<guid isPermaLink="false">http://venturebeat.com/?p=103364</guid>
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<p>OpenTable, the online restaurant reservation company has filed to go public, making it the first technology company initial public offering in many months. It comes, counterintuitively, at a when people are cutting back on expenses &#8212; and eating out less.&#8230;</p><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=venturebeat.com&amp;blog=342986&amp;post=103364&amp;subd=venturebeat&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://venturebeat.files.wordpress.com/2009/01/opentable013009.png" target="_blank"><img class="alignnone size-full wp-image-103365" title="opentable013009" src="http://venturebeat.files.wordpress.com/2009/01/opentable013009.png" alt="" width="591" height="353" /></a></p>
<p><a href="http://www.opentable.com" target="_blank">OpenTable</a>, the online restaurant reservation company <a href="http://www.opentable.com/info/newspage.aspx?id=282#" target="_blank">has filed to go public</a>, making it the first technology company initial public offering in many months. It comes, counterintuitively, at a when people are cutting back on expenses &#8212; and eating out <a href="http://www.nytimes.com/2009/01/30/business/media/30adco.html?hp"id="l95l" title="less"  target="_blank">less.</a></p>
<p>The company works with more than 10,000 restaurants, using a combination of software and hardware to allow people to make online and mobile reservations. It made $41.3 million in revenue through September 30 of last year, a sharp increase over the previous year, according the IPO filing (available <a href="http://idea.sec.gov/Archives/edgar/data/1125914/000104746909000513/a2190140zs-1.htm"id="nj:v" title="here"  target="_blank">here</a>, with excerpts below).</p>
<p>Indeed, last June <a id="m3qa" title="Matt Marshall conservatively estimated the company was making nearly $15 million a year" href="../2008/06/29/opentable-seats-3m-diners-a-month-releases-mobile-version/">Matt Marshall conservatively estimated the company was making nearly $15 million a year</a> with the potential to be a $100 million company based on its growth. It charges $1 per diner seated through its web site, and $0.25 per diner if the OpenTable reservation is made through a restaurant&#8217;s own site, along with other reservation-related revenue streams.</p>
<p>The number of shares and the price range have yet to be determined. The bookrunning manager will be Merrill Lynch &amp; Co. with co-managers Allen &amp; Company LLC, Stifel, Nicolaus &amp; Company, Inc, and ThinkEquity LLC.</p>
<p>San Francisco-based <a id="iuby" title="OpenTable brought in Paypal and eBay executive Jeff Jordan in 2007, to help " href="../2007/05/30/opentable-seating-2-million-a-month-appoints-jeff-jordan-as-ceo/">OpenTable brought in Paypal and eBay executive Jeff Jordan in 2007, to help &#8220;take the company to the next level.&#8221;</a> Despite the current economic downturn &#8212; which is hitting restaurants as hard as anyone &#8212; OpenTable has few competitors and an established brand. The company aims to raise $40 million by going public, according to the filing.</p>
<p>Founded in 1998, it has previously raised $50 million in funding from Benchmark Capital, Impact Venture Partners and Integral Capital Partners.</p>
<p><a href="http://venturebeat.files.wordpress.com/2009/01/opent013009.png" target="_blank"><img class="alignnone size-full wp-image-103366" title="opent013009" src="http://venturebeat.files.wordpress.com/2009/01/opent013009.png" alt="" width="591" height="522" /></a></p>
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