Social data may be the next big frontier for startups, but there are limits to what people are actually willing to share. Specifically, product review site Blippy recently revealed that it has moved on from its initial vision of allowing people to share information about what they’re buying.
Paris-based WiThings, the company behind the popular Wi-Fi-enabled body scale, has raised 3 million euros, or roughly $3.8 million, from France’s Ventech, the venture-capital firm said on its website.
Blippy, a social networking site that lets users share information about what they’re buying, has raised $11.2 million in new funding. The Palo Alto, Calif. company now has a post-money valuation of $46.2 million — pretty good for a service that only opened to the public in January.