The 2013 Super Bowl will be known for having a record-breaking kick return, a half-hour game delay, an almost epic comeback, some quick-thinking social media users.

For those of you who didn’t watch the game, half the lights in the New Orleans Superdome went out just after halftime, and officials had to pause the game while waiting for the lights to return.

In that time, Nabisco cookie brand Oreo took to Twitter with a witty advertising image, telling people they could still “dunk” their cookies into milk in the dark. It was a smart move, one that probably netted it lots of attention during a period of dead air. Washing detergent maker Tide was also on its A-game during the delay, producing its own quick social ad about the blackout that proclaimed “We can’t get your blackout, but we can get your stains out.”

And at least one person had the foresight to create a Twitter account for @SuperbowlLights and began tweeting things like “No power, but still tweeting. Ya’ll mad?” (More below.)

No power but I'm still tweeting. Ya'll mad.—
Superbowl Lights (@SuperbowlLights) February 04, 2013

If Beyonce twerks for me I'll be turned on.—
Superbowl Lights (@SuperbowlLights) February 04, 2013

Let Ray Lewis have a 5min dance solo and I'll consider turning on.—
Superbowl Lights (@SuperbowlLights) February 04, 2013

Image via Oreo

With all the hype surrounding the iPhone 5, it’s good to step back and laugh at how Apple’s promotion of its products is a bit over-the-top. A clever new video spoofing the iPhone 5 and Apple promos does just that.

This video from comedian John Elerick features testimonials from “Apple employees” over a white background. They make fun of the fact that the iPhone 5 is actually Apple’s sixth iPhone model, Apple’s new Lightning connector is a headache for people who have to buy many adapters, and Facebook integration in iOS 6 could be a little annoying.

Check out the parody video above. And here’s the original iPhone 5 promo below, for reference.

The account — which gained over 19,000 followers and cited by many as the funniest  account on Twitter — clearly stated that it was not the real deal. It also doesn’t have Twitter’s “verified” seal of authentication. But that hasn’t stopped some people from taking it all too seriously.

Molyneux, perhaps best known for creating the Fable series of games, has a reputation for occasional flights of fancy (a.k.a. hyping up a game that sucks) as well as thinking outside the box.

The parody Twitter account @petermolydeux was created by an anonymous game developer who previously worked at Molyneux’s studio Lionhead. The account routinely drew on the notoriously eccentric side of Molyneux’s character, producing random thoughts and musings such as:

“Have you ever played a racing game and wanted to play as the road rather than the cars? I know I have…”

“You know in cut scenes when it says ‘3 months later…’? What if the game ACTUALLY locked your save file for 3 months?”

“I’d love the idea of trying to make a Mario game in which Mario is unable to jump.”

“I’d like to make a game where the tutorial comes up after the credits”

“You live in a little house made of guns. You need many guns to fight invaders but also need to keep a roof on top of your many children”

“You know, my dream for gaming is where in one game you’ll shoot someone and then during a game of say Fifa you’ll see their son crying”

More recently, the person responsible for the fake @petermolydeux Twitter account (we’ll just call him “fake Peter”) began creating videos spoofs of ridiculous prototype games, like a survival horror bowling title. Those may have been a step too far, having since been pulled from YouTube.

But we might not have heard the last of fake Peter. As Kotaku reports,  fake Peter said he made contact with Lionhead studio, and “their general thoughts regarding the account seem to be positive, but it’s looking like they want me to change the use of the logo in the videos I’ve created, and to make it even more clear in my bio that the account is fake.”

Fake Peter also added, “they do actually have people getting in contact asking about the fake prototype videos I’ve created, which I can understand must be frustrating.” (Yes, frustrating and even more hilarious.)

Regardless of whether you’re familiar with fake Peter’s work, you should really watch the video message he left for fans on YouTube yesterday (embedded below). As @petermolydeux says himself, “it highlights just how insane the thought of any of this being real actually is.”

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