Mobile VP for Activision reveals motivation behind Flurry partnership

Last month, Activision struck a partnership with analytics firm Flurry to create a third-party publishing platform that would allow outside developers to elease games under the Activision Mobile brand. The developers retain control over their intellectual property and Flurry provides mobile analytics and advertising capabilities. This was a significant step, considering Activision used to be less active on mobile than competitors Electronic Arts, Zynga, and Gameloft.