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	<title>VentureBeat &#187; pay for message</title>
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<copyright>Copyright 2013, VentureBeat</copyright>		<item>
		<title>Facebook testing &#8216;extreme price points&#8217; in pay-for-messaging trial</title>
		<link>http://venturebeat.com/2013/01/11/facebook-testing-extreme-price-points-in-pay-for-messaging-trial/</link>
		<comments>http://venturebeat.com/2013/01/11/facebook-testing-extreme-price-points-in-pay-for-messaging-trial/#comments</comments>
		<pubDate>Fri, 11 Jan 2013 22:35:10 +0000</pubDate>
		<dc:creator>John Koetsier</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[featured]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[pay for message]]></category>

		<guid isPermaLink="false">http://venturebeat.com/?p=603136</guid>
		<description><![CDATA[<p>Would you pay $1,000 to message Richard Branson? $5,000 to send an email to pop star Will.i.am? Or maybe even $10,000 to get in touch with Barack&#160;Obama?</p>
<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=venturebeat.com&#038;blog=342986&#038;post=603136&#038;subd=venturebeat&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p style="text-align:left;"><a href="http://venturebeat.com/2013/01/11/facebook-testing-extreme-price-points-in-pay-for-messaging-trial/large_4806931531/" rel="attachment wp-att-603223"><img class="size-full wp-image-603223 aligncenter" alt="large_4806931531" src="http://venturebeat.files.wordpress.com/2013/01/large_4806931531.jpg?w=1024&#038;h=788" width="1024" height="788" /></a>Would you pay $500 to message Richard Branson? Or $1,000 to send an e-mail to pop star Will.i.am? Or maybe even $5,000 to get in touch with Barack Obama?</p>
<p>These are just fictional amounts, but right now Facebook is testing various pay-for-message options at a variety of price points, including some fairly high amounts. You may have already seen our story on Facebook&#8217;s pay-for-messaging this morning in which Facebook is <a href="http://venturebeat.com/2013/01/11/facebook-must-be-low-on-cash-now-charging-100-to-message-mark-zuckerberg/">charging $100 for some test users to send a message to Mark Zuckerberg</a>.</p>
<p>In response, a Facebook representative contacted me and released this brief update:</p>
<blockquote><p>We are testing some extreme price points to see what works to filter spam.</p></blockquote>
<div id="attachment_603212" class="wp-caption alignright" style="width: 401px"><a href="http://venturebeat.com/2013/01/11/facebook-testing-extreme-price-points-in-pay-for-messaging-trial/screen-shot-2013-01-11-at-2-15-30-pm/" rel="attachment wp-att-603212"><img class=" wp-image-603212" alt="Screen Shot 2013-01-11 at 2.15.30 PM" src="http://venturebeat.files.wordpress.com/2013/01/screen-shot-2013-01-11-at-2-15-30-pm.png?w=391&#038;h=173" width="391" height="173" /></a><p class="wp-caption-text">$100 to message Mark Zuckerberg?</p></div>
<p>The tests don&#8217;t have any deadlines &#8212; or at least any that Facebook is willing to share &#8212; and are not necessarily going to end up in any fully released product. In addition, Facebook had not made any decisions or necessarily even considered <a href="http://venturebeat.com/2013/01/11/facebook-must-be-low-on-cash-now-charging-100-to-message-mark-zuckerberg/#comment-763956991">something that came up</a> in the comments to that post: Would Facebook share any of the cash with the person who is getting the message?</p>
<p>That&#8217;s a very interesting idea, and on the face of it, one that makes perfect sense.</p>
<p>After all, if someone really wants to get in touch with you, and Facebook allows them, it&#8217;s your time that is being occupied and your attention that is being diverted from whatever you&#8217;re doing. As such, it would seem to make sense that Facebook might let you know that a message is waiting for you, and if you consent to read it, $5 will go into your Facebook Wallet.</p>
<p>Or, if you&#8217;re Richard Branson, $3,000.</p>
<p>I&#8217;d be up for that, and I&#8217;d also be totally OK with Facebook taking a cut &#8212; a middleman&#8217;s percentage.</p>
<p><em>photo credit: <a href="http://www.flickr.com/photos/karenhorton/4806931531/" target="_blank">karen horton</a> via <a href="http://photopin.com" target="_blank">photopin</a> <a href="http://creativecommons.org/licenses/by-nc/2.0/" target="_blank">cc</a></em></p>
<br />Filed under: <a href='http://venturebeat.com/category/business/'>Business</a>, <a href='http://venturebeat.com/category/social/'>Social</a>  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=venturebeat.com&#038;blog=342986&#038;post=603136&#038;subd=venturebeat&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
			<wfw:commentRss>http://venturebeat.com/2013/01/11/facebook-testing-extreme-price-points-in-pay-for-messaging-trial/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	<enclosure url="http://venturebeat.files.wordpress.com/2013/01/large_4806931531.jpg?w=160" /><source url="http://venturebeat.com/2013/01/11/facebook-testing-extreme-price-points-in-pay-for-messaging-trial/">Facebook testing &#8216;extreme price points&#8217; in pay-for-messaging trial</source>
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			<media:title type="html">johnkoetsier</media:title>
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		<title>Facebook must be low on cash, now charging $100 to message Mark Zuckerberg</title>
		<link>http://venturebeat.com/2013/01/11/facebook-must-be-low-on-cash-now-charging-100-to-message-mark-zuckerberg/</link>
		<comments>http://venturebeat.com/2013/01/11/facebook-must-be-low-on-cash-now-charging-100-to-message-mark-zuckerberg/#comments</comments>
		<pubDate>Fri, 11 Jan 2013 17:42:17 +0000</pubDate>
		<dc:creator>John Koetsier</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[OffBeat]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[featured]]></category>
		<category><![CDATA[Mark Zuckerberg]]></category>
		<category><![CDATA[pay for message]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[spam]]></category>

		<guid isPermaLink="false">http://venturebeat.com/?p=602934</guid>
		<description><![CDATA[<p>Want to send Mark Zuckerberg a message via the social network he created? That could cost you $100 ... with no guarantee Zuckerberg will ever see&#160;it.</p>
<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=venturebeat.com&#038;blog=342986&#038;post=602934&#038;subd=venturebeat&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><a href="http://venturebeat.com/2012/10/23/facebooks-zuckerberg-unimpressed-with-zyngas-declining-payments/mark-zuckerberg-pissed/" rel="attachment wp-att-562524"><img class="aligncenter size-full wp-image-562524" alt="mark zuckerberg" src="http://venturebeat.files.wordpress.com/2012/10/mark-zuckerberg-pissed-e1351278044969.jpg?w=655&#038;h=435" width="655" height="435" /></a>Want to send Mark Zuckerberg a message via the social network he created? That could cost you $100 &#8230; with no guarantee Zuckerberg will ever see it, as <a href="http://mashable.com/2013/01/11/facebook-message-mark-zuckerberg/" target="_blank">Mashable noticed this morning</a>:</p>
<div id="attachment_602940" class="wp-caption aligncenter" style="width: 568px"><a href="http://venturebeat.com/2013/01/11/facebook-must-be-low-on-cash-now-charging-100-to-message-mark-zuckerberg/zuck-3/" rel="attachment wp-att-602940"><img class="size-large wp-image-602940" alt="Zuck" src="http://venturebeat.files.wordpress.com/2013/01/zuck.jpg?w=558&#038;h=313" width="558" height="313" /></a><p class="wp-caption-text">$100 to message Zuck in Mashable&#8217;s screenshot</p></div>
<p>Facebook has been <a href="http://venturebeat.com/2012/12/20/facebook-messages-inbox/">testing a pay-to-message system</a> since late last year. Prices start at just $1 per message for the privilege of being deposited in recipients&#8217; in-boxes &#8212; not the dreaded &#8220;other&#8221; box which many on Facebook rarely check, or even notice.</p>
<hr />
<p style="text-align:center;">Update: <a href="http://venturebeat.com/2013/01/11/facebook-testing-extreme-price-points-in-pay-for-messaging-trial/">Facebook is testing &#8220;extreme price points&#8221; to combat spam</a>.</p>
<hr />
<p>One goal of the test is less spam by creating some degree of friction between senders and receivers. Apparently the friction increases with the relative importance of the recipient. Mark Zuckerberg, of course, besides being the founder of Facebook, also has 16 million followers: a pretty strong social signal that he&#8217;s significant.</p>
<p>Which is actually a way to avoid the charge, interestingly enough. When you follow Zuckerberg, sending a message is completely free:</p>
<div id="attachment_602938" class="wp-caption aligncenter" style="width: 568px"><a href="http://venturebeat.com/2013/01/11/facebook-must-be-low-on-cash-now-charging-100-to-message-mark-zuckerberg/screen-shot-2013-01-11-at-9-20-07-am/" rel="attachment wp-att-602938"><img class="size-large wp-image-602938" alt="Screen Shot 2013-01-11 at 9.20.07 AM" src="http://venturebeat.files.wordpress.com/2013/01/screen-shot-2013-01-11-at-9-20-07-am.png?w=558&#038;h=247" width="558" height="247" /></a><p class="wp-caption-text">$0 to message Zuck, &#8217;cause we&#8217;re best buds (not)</p></div>
<p>Pay for messaging is not yet standard on the site, nor is the test universal. So it&#8217;s entirely possible that Facebook will abandon this effort, and that it is currently applying the test to only a small number of random messaging attempts. I didn&#8217;t see the pay-for-message option whether I followed or did not follow Zuckerberg, but Mashable did see the pay option, at least for accounts that were <em>not</em> following the Facebook founder.</p>
<p>Frankly, it&#8217;s a smart way to monetize a feature that can be useful in small doses, but incredibly annoying en masse, and I hope Facebook makes the trial standard practice.</p>
<p>“The test is designed to address situations where neither social nor algorithmic signals are sufficient,” Facebook had <a href="http://newsroom.fb.com/News/558/Update-to-Messaging-and-a-Test" target="_blank">announced in a blog post</a> when the feature was rolled out. “For example, if you want to send a message to someone you heard speak at an event but are not friends with, or if you want to message someone about a job opportunity, you can use this feature to reach their inbox.”</p>
<p>But I&#8217;m not sure this is the best way to reach celebrities.</p>
<p>It turns out that reaching Zuckerberg&#8217;s inbox is a rather expensive proposition. And if you&#8217;re looking for a job at Facebook, chances are he won&#8217;t even see it.</p>
<br />Filed under: <a href='http://venturebeat.com/category/business/'>Business</a>, <a href='http://venturebeat.com/category/offbeat/'>OffBeat</a>, <a href='http://venturebeat.com/category/social/'>Social</a>  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=venturebeat.com&#038;blog=342986&#038;post=602934&#038;subd=venturebeat&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
			<wfw:commentRss>http://venturebeat.com/2013/01/11/facebook-must-be-low-on-cash-now-charging-100-to-message-mark-zuckerberg/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	<enclosure url="http://venturebeat.files.wordpress.com/2013/01/screen-shot-2013-01-11-at-9-20-07-am.png?w=160" /><source url="http://venturebeat.com/2013/01/11/facebook-must-be-low-on-cash-now-charging-100-to-message-mark-zuckerberg/">Facebook must be low on cash, now charging $100 to message Mark Zuckerberg</source>
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