Trademob: 40 percent of mobile clicks are worthless (though things are looking up)
The biggest threats to mobile advertising are fat fingers and fraud, says Trademob.
The biggest threats to mobile advertising are fat fingers and fraud, says Trademob.
Guest Post
As smartphone technology comes ever closer to equaling that of the personal computer, many of the tried and true marketing techniques of the Digital Era are transitioning to those miniature devices. Mobile search is the latest frontier to be pushed …