Marketers, here’s why mobile pay-per-click ads are your best buy

As smartphone technology comes ever closer to equaling that of the personal computer, many of the tried and true marketing techniques of the Digital Era are transitioning to those miniature devices. Mobile search is the latest frontier to be pushed by app developers and web designers. Mobile search is expected to surpass desktop search by 2015, according to Marin Software’s March 2012 State of Mobile Search in the U.S. report.