“This is a huge simplification to how advertisers manage and track mobile advertising campaigns,” Larry Kim, CEO of search marketing firm WordStream, told me today.
Last week Google stock crashed 10%, shedding about $21 billion in market value, when its earnings were prematurely released. Google revenue was up … but profit was down.
The biggest threats to mobile advertising are fat fingers and fraud, says Trademob.
What’s happening to Google? The search engine that famously barely tolerated paid links has transformed into a high-powered advertising engine that, in some cases, leaves just 15 percent of page space for regular, non-paid, organic listings.