Tapjoy has raised $30 million in a new round of funding for its app marketing and monetization business.
After Apple cut out a big part of Tapjoy‘s business, Tapjoy’s countermove was predictable. Today, the mobile monetization company is starting a $5 million fund to make it easier for app creators to shift their apps to the Android mobile operating system.
Tapjoy chief executive Mihir Shah said in an interview that a single line of code could solve his company’s dispute with Apple over the use of certain kinds of promotions for mobile games.
Tapjoy said tonight that Apple’s ban of a popular kind of promotion on the iPhone is hurting mobile game developers.
Mobile app distribution service Tapjoy said today that a number of its developers have found that Apple has rejected their apps because they were running incentivized app installations, where one app encourages users to download another app as a kind of advertising promotion.
The days when game developers could only get 99 cents for a mobile game are fast disappearing. Now they’re figuring out new ways to make money. OpenFeint and Adknowledge are launching a new platform today called OFX 2.0 which rewards players for taking certain actions like installing a game.