The New York Times announced today that it's adopting a new growth strategy that involves offering customers lower pricing to access its content.
The New York Times will now offer unlimited free access to video content on its site and mobile apps thanks to sponsorship deals with Acura and Microsoft.
Readers have more control than ever over the content that they reader, with tools to reformat web pages, remove ads, and save them for later. How should publishers respond?
Blogger Andrew Sullivan has changed the pricing model for his popular blog The Dish, now offering access for $2 a month rather than only a $20-a-year option.
Vimeo rolled out its new pay-to-view option for some of its video partners today.
Many content publishers looking for new revenue streams have experimented with paywalls, with mixed success. But if you've got content that people are willing to pay for, paywalls can work very well indeed.
Popular video-sharing service Vimeo has introduced new ways to reward the creators of videos posted on the site, with the ability to put videos behind a paywall and a new "tip jar" so people can contribute to video artists.
Brands interested in doing market research and publishers trying to make money on content have a new friend in Google, as the search giant is acting as go-between with a new tool that gives both audiences exactly what they want.…
Guest Post
When I think of Apple’s Subscription Service, I immediately think of the villainous superweapon from The Star Wars universe: it’s powerful, built out of arrogance and with two purposes: destruction and control.
A year ago almost to the day, Apple …
