Video ad startup SpotXchange funded by Madison Ave guru, not conglomerate
It’s becoming more common for ad-focused technology companies to seek out investment from Madison Avenue, in order to gain investors’ connections to advertising clients. But usually the investor is one of the major ad holding companies. Example: WPP’s aggressive investments in VideoEgg, SpotRunner, Media Rights Capital and WildTangent, and acquisition of 24/7 Real Media.
Instead, video ad marketplace startup SpotXchange has taken funding from Alex Bogusky, a thought leader in the ad industry, and chief creative… Continue Reading