Dapper MashupAds makes display ads smarter
A startup called Dapper is rolling out a way to use its mashup technology to bring the advantages of search-based advertising into the world of display ads — namely, image- and media-based ads that are normally more eye-catching but less customizable and targeted.
This is a promising idea, and it may be even more so given the current economic environment. Yahoo and other companies are reporting declining interest in display ads, but if they can make… Continue Reading