Kiptronic raises $4M for podcast ad-insertion, a better Podbridge?
Kiptronic, a San Francisco company that lets publishers insert ads into audio and video files before they are downloaded for listening on a device, has raised $4 million in a first round of funding.
The investment was led by Blueprint Ventures and Prism VentureWorks.
Kiptronic’s technology works on files that are downloaded onto mobile phones, iPods and PCs for listening to later off-line. This is referred to as “podcasting,” and differs from video “streaming” process, whereby… Continue Reading