The courtesan sisters of comparison search, and Thefind
Updated
If you’re searching to buy a product online, there’s no single “branded” engine that stands out — and for a reason. All of the major shopping engines sites have sold out to advertisers.
This may represent a grand opportunity: If a Google-like search engine emerges in shopping, perceived to be without bias, it could be hugely popular. It could “become the ubiquitous brand,” said Dan Ciporin, the former CEO of Shopping.com, calling this a “missed… Continue Reading
Former Shopping.com CEO Ciporin starts Peer39, new “natural language” ad start-up
(Updated after talking with the company and confirming the investment)
Peer39, a secretive online ad marketplace start-up in New York boasting that it will boost conversion rates “dramatically,” has raised $3 million from New York-based Dawntreader Ventures, chief executive Amiad Solomon said.
Former Shopping.com CEO Dan Ciporin is a seed investor, and is on the board.
On its site, the company says it is founded by some “natural language and machine learning experts,” suggesting it attempts to bring… Continue Reading