RockYou launches Facebook ad network
RockYou, one of the world’s two most popular online photo and video widget makers, is introducing an ad network that will allow advertisers exploit RockYou’s reach across Facebook.
RockYou, like other large Web sites offering photo and video sharing, is looking aggressively to make money — and lucrative advertising can be difficult to come by. It is dependent on users who post personal and sometimes provocative material, many advertisers are willing to pay a few cents,… Continue Reading
Q & A with RockYou — three hit apps on Facebook, and counting
“The viral loop of people inviting each other to most social networks revolves around a user posting a widget to their page and having friends see their page.
The viral loops for Facebook (there are multiple) revolve around the news feed, the mini-feed and the invite request. Not around people coming to your page and interacting with it”
That’s Lance Tokuda, chief executive of RockYou, telling us in the interview (below) about one of the reasons… Continue Reading
Iconix sues founders of photo site RockYou — wins first round
(Update: There appears to be a settlement).
A U.S. district court judge has issued a preliminary ruling favoring Iconix in a suit alleging two of its former employees committed intellectual property theft in forming photo slideshow site, RockYou.
Iconix apparently nailed them by archiving their IM conversations.
PE Week’s Alexander Haislip has done the reporting (link is here, but it is subscription only), and digs up the details from the complaint. Here’s our earlier story on RockYou, about… Continue Reading