Krillion — a local shopping search engine
Krillion is a search engine that lets you find consumer appliances in stores near you.
This start-up, based in Mountain View, is a response to strong evidence that most people prefer to buy in a store, even after they research prices online — particularly big ticket items like refrigerators, ovens, washers, dryers and dishwashers. (Krillion cites research that it says shows 75 percent of people make more than 90 percent of their purchases offline).
So Krillion… Continue Reading