Federated Media finds its new leader — CondeNet founder Deanna Brown
Updated
Four months after Federated Media founder and chief executive John Battelle said the company was looking for a new leader, the Sausalito, Calif, startup (which sells advertising for more than 100 online publications, including VentureBeat) is announcing online media veteran Deanna Brown as its president and chief operating officer.
Brown was most recently the president of media company Scripps Networks. She also founded CondeNet, the online division of publisher CondeNast, as well as Powerful Media and… Continue Reading
Federated Media searching for a “new leader”
Federated Media, which sells ads for more than 100 blogs and websites (including VentureBeat), is looking for a new executive to run the company, founder and chief executive John Battelle said in a blog post today.
So is this a CEO search? Um, maybe. “The title will depend on the person,” Battelle says, but basically Federated is looking for someone who can manage the business while Battelle focuses on working with the major clients, and on… Continue Reading
Ad network Federated Media cuts 7 to restructure
Federated Media, a web site that sells and runs ads on more than 150 blogs and websites (including VentureBeat), is restructuring to focus on “conversational marketing,” announced founder and chief executive John Battelle — and that means job cuts. Specifically, Marketing Manger Matthew DiPietro tells me that means seven of FM’s 90 employees are being laid off today, almost exclusively from the display advertising department.
Those cuts aren’t surprising given the broader economic environment, and specifically… Continue Reading
The RSS dilemma
People subscribing to the RSS feeds of VentureBeat or other blogs are no more likely to click back to the original site if they are reading “partial” feeds than if they are reading “full” feeds.
This is the latest finding by Feedburner, a distributor of ads within RSS feeds (see the blog post by Rick Klau, Feedburner’s VP of Publishing Services). And it has sparked quite a debate, over at John Battelle’s blog.
The finding is significant… Continue Reading
YouTube myth debunked, Google phone, Endoxon, iPhone, Perkins’ memoir & more
The latest roundup of Silicon Valley tech stuff:
YouTube myth debunked; idea really came from HOTorNOT — Remember the Pez dispenser story eBay fabricated to drum up a catchy media story about its founding? Turns out, the same thing happened at YouTube. The founders, Chad Hurley and Steve Chen told us and many others that their idea for YouTube came during a party, and their frustration at not being able to upload videos of it. Now Time… Continue Reading