Federated Media finds its new leader — CondeNet founder Deanna Brown

Federated Media finds its new leader — CondeNet founder Deanna Brown

Updated

Four months after Federated Media founder and chief executive John Battelle said the company was looking for a new leader, the Sausalito, Calif, startup (which sells advertising for more than 100 online publications, including VentureBeat) is announcing online media veteran Deanna Brown as its president… Continue Reading

Federated Media searching for a “new leader”

Federated Media searching for a “new leader”

Federated Media, which sells ads for more than 100 blogs and websites (including VentureBeat), is looking for a new executive to run the company, founder and chief executive John Battelle said in a blog post today.

So is this a CEO search? Um, maybe. “The title… Continue Reading

Ad network Federated Media cuts 7 to restructure

Ad network Federated Media cuts 7 to restructure

Federated Media, a web site that sells and runs ads on more than 150 blogs and websites (including VentureBeat), is restructuring to focus on “conversational marketing,” announced founder and chief executive John Battelle — and that means job cuts. Specifically, Marketing Manger Matthew DiPietro tells… Continue Reading

The RSS dilemma

The RSS dilemma

People subscribing to the RSS feeds of VentureBeat or other blogs are no more likely to click back to the original site if they are reading “partial” feeds than if they are reading “full” feeds.

This is the latest finding by Feedburner, a distributor of ads… Continue Reading

YouTube myth debunked, Google phone, Endoxon, iPhone, Perkins’ memoir & more

YouTube myth debunked, Google phone, Endoxon, iPhone, Perkins’ memoir & more

The latest roundup of Silicon Valley tech stuff:

YouTube myth debunked; idea really came from HOTorNOT — Remember the Pez dispenser story eBay fabricated to drum up a catchy media story about its founding? Turns out, the same thing happened at YouTube. The founders, Chad Hurley and… Continue Reading