Crackle, after dropping user-generated video, sees money roll in
User generated video sites are proving a major disappointment, as ad revenue goes.
Crackle, a Sausalito company once known as Grouper, ditched user generated video when it was acquired by Sony last year — saying that YouTube had won the user-generated video showdown.
The story of Crackle is instructive. It began signing deals with content creators, paying them to produce quality shows, and negotiated distribution rights. This created legal clarity, and advertisers like it. However, even here,… Continue Reading