Sony’s Grouper becomes Crackle, a “pathway to Hollywood”
The online video site formerly known as Grouper — the one purchased by Sony for $65 million last August — has a new name and a new direction.
Now Crackle, it will be a Sony Pictures-backed online talent studio (our previous coverage here).
The hope is that in between Hollywood and YouTube, there is an opportunity to bring together nascent actors and film-makers and turn them into tomorrow’s silver-screen stars. A “pathway to Hollywood,” according to Crackle/Grouper… Continue Reading