Sony’s Grouper becomes Crackle, a “pathway to Hollywood”

Sony’s Grouper becomes Crackle, a “pathway to Hollywood”

The online video site formerly known as Grouper — the one purchased by Sony for $65 million last August — has a new name and a new direction.

Now Crackle, it will be a Sony Pictures-backed online talent studio (our previous coverage here).

The hope is that… Continue Reading