Cookie tracking: How Facebook could be worth $100 billion?
When Facebook launches its “SocialAds” advertising product on November 6th, the technology will reportedly rely on cookies — unique identifiers sent to each user’s computer from Facebook, and tracked by Facebook when they visit web pages.
The cookies can then be used to serve users contextually relevant ads on other sites, as those users surf across the web.
This could be how Facebook’s $15 billion valuation implied by Microsoft’s investment last week will start to make sense.
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