Xuqa becomes Peanut Labs, targeting online market research
Xuqa began as a social network two years ago and distinguished itself by finding clever ways to make money — most notably getting paid by market researchers to administer surveys to its users. While the site is profitable, the company decided five months ago to change direction: Build out its survey technology to integrate with any social network or online community site.
The new focus fits in with a broader trend: Companies trying to gather more… Continue Reading