FatTail lands $3.5M to streamline online advertising
FatTail, maker of software that helps online publishers determine which combination of ads will bring in the most money, just nabbed $3.5 million of its own in first-round funding from Velocity Interactive, Ted Meisel, former chief executive at Overture and president of Yahoo Search Marketing, Jonathan Miller, former chief executive at AOL, and Ross Levinsohn, president at Fox Interactive Media.
In addition to optimizing advertising on sites, the Woodland Hills, Calif.-based company also automates the request… Continue Reading