BrightRoll serving contextual ads in video
BrightRoll, a San Francisco company that places relevant advertising in vidoes, has launched with an expected $1 million in funding (we’d reported this when the company was still called PostRoller).
Announcement is here, with full list of investors, which includes True Ventures, and several Silicon Valley angels.
A number of big players are serving pre-roll advertising in videos, for example Ad.com, Broadband Enterprises and Tremor. But few of them are using technology that lets publishers specify the… Continue Reading