VentureBeat

SchemaLogic, a company that wants to use “tagging” to transform the internal archives at media companies and large businesses, has just raised $12.7 million more to do so.

The company has signed a deal with Associated Press, Corbis and others to let freelance writers and photographers to use tagging for their articles and photos so that the content can be found and stored quickly and more easily targeted by advertising. It also wants to let businesses use the tagging to better manage their vast amounts of content — letting employees tag their files so that it can be stored and cross-referenced more efficiently online.

The Kirkland, Washington company raised its latest cash from investor Goldman Sachs, Artis Capital, Madrona Venture Group, Phoenix Partners and Trevor Traina, the company’s co-founder and Chairman.

By letting employees tag content with common language tags, those employees will be able to search and find everything about a subject by searching for those tags. A company can maintain its own tagging taxonomy and change it on the fly.

When the AP starts using it next quarter, a freelance writer wanting to submit their article about the London bombings to the AP, for example, would be able to get their story more easily syndicated by AP by tagging it with words such as say, Al-Qaeda and Iraq. SchemaLogic then gives AP and its newspaper and other clients ways to search and store such information. Other customers, such as Global 5000 companies, would be also be able to do things like find relationships between such tags.

Companies doing something similar are Wordmap and Synaptica, which is owned by by Factiva.

Verdiem, a growing Seattle company that makes computer networks use less energy, has raised $8.33 million from seven investors including big-name venture capital firm, Kleiner Perkins Caufield & Byers.

It is one of many companies riding a wave of public commitments by cities, companies, universities and other organizations to make their IT operations more energy efficient. The City of Boston and the City University of New York are two of Verdiem’s clients.

The company has been “toiling way for four years under the radar,” chief executive Kevin Klustner told us, but has noticed a huge recent up-tick in interest from companies. As the debate about global warming heats up, corporations are giving their IT departments stronger mandates to be more environmentally friendly.

Verdiem says it saves an average of $20-$65 per computer per year by moving each machine into a lower power state — hibernate, sleep or shut down — when it is not being used. For some organizations this can mean a five percent to 15 percent reduction in consumption immediately. For example, CUNY expects to save $3 million over the next five years — or 26 million kilowatt hours and 22,000 metric tons of greenhouse gas emissions. Over 300,000 licenses for its flagship product, Surveyor, have been sold in North America to a wide range of organizations. Here’s an example of what that might look like, provided by the company:

Boston said in late April that it had saved 44 percent on PC electricity consumption since February, when it had installed Verdiem.

We’ve covered the “Climate Savers Computing Initiative,” an effort by leading tech companies, from Google to IBM, to lower the energy usage in machines they produce and use in their workplace. The initiative wants to change consumer behavior by encouraging users to manually power down their computers when not in use. Verdiem is a charter member.

There are an increasing number of startups working on variations of this idea. For example, we’ve mentioned Snap’s CO2Saver, which offers a downloadable tool that automatically adjusts power consumption when your computer is idle, and shows you how much CO2 you’re saving.

Verdiem’s latest Surveyor 4.0 software targets organizations: It lets IT managers centrally control the power-state of a computer from a central location. It says the software solves a concern that this kind of technology will interfere with other regular updates that need to be made across local networks. The software also includes business-focused functionality, such as security, work-group management features, and Microsoft Vista support (a Seattle connection?)

Like many startups we cover, Verdiem is not profitable and is taking on money to finance growth. Klustner says it had little trouble raising money.

The company has received a total of $15 million in funding.

Others include the Westly Group, Phoenix Partners, Falcon Partners, Catamount Ventures, Angeleno Group and Trevor Traina

Bonus: an audio interview with Klustner in May.