Don’t overlook SMS
In the U.S., the promise of the future in accessing mobile information via WAP or a rich client application casts a shadow on SMS, better known as text messaging or “texting”.
According to conventional wisdom, WAP and downloaded client applications are the holy grails of mobile, with their ability to deliver splashy, colorful landing pages, images and videos to consumers on their mobile phones. Companies like AOL are snapping up WAP advertising startups like Third… Continue Reading