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3 simple ways to tip the CPI scale in your favor

The harsh reality is that the amount of dollars spent by app developers in acquiring users is often higher than the revenue they’re able to generate from them. There are ways to change that.

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Do you really know who's using your app? You should!

If you’re an app developer with few users, or conversely, have plenty of users but not enough revenue, or your users go dormant, you might be missing the right kind of data.

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What do you really know about your most valuable users?

Developers and marketers can describe exactly how users use the app and the steps taken towards generating revenue. However, when it comes to learning more about their mobile users, particularly those who don’t use Facebook, developers rely on guesswork, surveys, and trial and error.