Gauge your personality by looking at pretty pictures

Tidepool has raised a $1.5 million seed round to determine personality traits from photos. You take an assessment on the company’s website, which involves rating photos to your liking and indicating what activities interest you. Once the assessment is complete Tidepool tells you what type of personality you have. The company claims its test is more accurate than ones that only use text.

ImagePulse "sees" how you feel about brands

Is a picture really worth a thousand words? ImagePulse measures how consumers feel about brands based on photos in which the brand is included. It uses a mixture of text, sentiment and image analysis to measure if the image is positive or negative and the emotions involved. What does it mean to the brand when people take pictures of themselves at a Nike store or having coffee in Starbucks?

Unleash the power of your iPhone's camera with ProCamera

The iPhone 4’s camera is one of the better mobile shooters on the market, but Apple’s basic photo application leaves much to be desired with its lack of customization and editing options. That’s where ProCamera comes in, an iPhone app which is bursting at the seams with features that will help you take better pictures and video.