Playnomics uses deep analytics to help game publishers pitch ads to the right players (exclusive) March 20, 2013 6:00 AM Dean Takahashi Dean Takahashi Twitter Profile Recent Stories: Activision’s Eric Hirshberg bets that 40M Call of Duty fans will follow him to Xbox One (interview) Microsoft making $1B bet on Xbox One games, says bigwig Phil Harrison Warner’s Dying Light will make you a zombie hunter by day, a terrified victim by night (preview) Playnomics will use ads from Aditive to target ads at the right players.