Customers acquired via Twitter are worth 23 percent less, and Facebook brings in just barely average clients. But pay-per-click advertising brings in customers worth 46 percent more, and organic search brings in buyers who are worth a massive 54 percent more than your average customer.
You wasted a good chunk of that $50 billion on advertising that didn’t convert, didn’t show ROI, and wasn’t intelligently conceived. Ideagility CEO Ron McDaniel wants to change that.
“This is a huge simplification to how advertisers manage and track mobile advertising campaigns,” Larry Kim, CEO of search marketing firm WordStream, told me today.
Search engine optimization, or SEO, is big business. Big enough to get a mention on close to 900 million websites, and to be the focus of 164,000 YouTube videos.
What’s happening to Google? The search engine that famously barely tolerated paid links has transformed into a high-powered advertising engine that, in some cases, leaves just 15 percent of page space for regular, non-paid, organic listings.
New research out today from Google finds that even when a brand is ranked number one for search on an organic basis, they can get 50% more clicks on average by paying up for an accompanying ad.