Get the puzzle pieces in place, and you can rock out.

How to rock at startup PR

There is a “going public” that comes before going public. It has nothing to do with stock; nothing to do with strike price or the market’s current appetite for tech offerings. This going public is how companies that understand media introduce themselves to the world.

Surge pricing can lead to your company getting battered by the waves of public opinion.

Evernote's Phil Libin shows how to do startup PR the right way

Evernote CEO Phil Libin got a terrible birthday present for his 42nd birthday: a highly critical review of the popular note-taking service by influential tech blogger Jason Kincaid. But Libin’s response was a rarity in the Valley these days: it showed a CEO who gets the importance of good PR.

apple music

Silicon Valley has gone tone-deaf

After more than twenty years of working in politics, I’ve had to deal with more than my share of “what were they thinking?” moments. Here’s how I have learned how to avoid them.

Startup tools

5 reasons your startup is failing at PR

Why doesn’t the press love you? Instead of harassing bloggers, manically posting press releases, and relying on buzzwords, try these techniques.

PR disaster

Preparing for a PR disaster

Chances are, if you’re a reasonably successful startup, you’ll eventually face a PR disaster. How you respond can turn that disaster into a marketing opportunity, a bump in the road, or the iceberg that sinks your company.

How to hold a tech product press conference

One product that Apple does exceptionally well is the press conference. This week’s Worldwide Developers Conference was no exception, with a two-hour presentation that, while on the long side, was perfectly orchestrated, beautifully presented, and full of real news.


Facing limits of traditional PR, Original9 Media will arm companies with content

What happens when a public relations firm sobers up and realizes it actually has limits? When it realizes clients could benefit from content it doesn’t have the bandwidth to provide? This is a serious question that plagued the founders of San Francisco-based PR firm LaunchSquad, and instead of trying to create a new content division, it decided to make a new company instead.