Here we go again: 5 reasons hiring a good PR firm is smart business
Guest Post Following a naysaying post by Kevin Leu, here are five reasons you won't regret hiring a good PR firm for your startup.
When marketing goes horribly, horribly wrong
May 9, 2013 2:08 PM
Dylan Tweney
We receive a lot of odd, unsolicited mail at the VentureBeat offices. But this piece of art that arrived in the mail this week might take the cake.
5 reasons you’ll regret hiring a PR firm for your startup — and what you should do instead
Guest Post For startups, public relations firms are a huge waste of money. Here's how to spend less money and get better PR.
Google Ventures steals two marketing masterminds to blow its portfolio up
March 13, 2013 9:16 AM
Jolie O'Dell
The firm has stolen Cyndi Reseburg away from The Hatch Agency and Graham Hancock from Revision3 for marketing and video total domination.
How not to do PR, 101: BlackBerry exec absolutely refuses to acknowledge iPhone’s existence
January 30, 2013 2:51 PM
John Koetsier
The British are such beautiful bastards.
Launch.it will make sense of the startup news bonanza at CES 2013
December 10, 2012 1:24 PM
Devindra Hardawar
Launch.it, a New York City-based startup that has built a platform for managing and distributing news, has been tapped to power the onslaught of news coming from startups at the Consumer Electronics Show next month.
Apple’s bringing some manufacturing back to the U.S. But is it just a stunt?
December 6, 2012 9:49 PM
John Koetsier
Apple is spending $100 million bringing some Mac manufacturing back to the U.S. That sounds like good news to those who are worried about the decline of U.S. manufacturing. But not to all.
Preparing for a PR disaster
November 14, 2012 1:22 PM
Rakesh Agrawal
Guest Post Chances are, if you're a reasonably successful startup, you'll eventually face a PR disaster. How you respond can turn that disaster into a marketing opportunity, a bump in the road, or the iceberg that sinks your company.
Brand protection startup Mark Monitor acquired by Thomson Reuters
July 27, 2012 8:56 AM
Tom Cheredar
Thomson Reuters, one of the biggest news gathering and public relations companies, has purchased Mark Monitor for an undisclosed sum, the companies announced yesterday.
Mark Monitor is a service that helps brands track what’s said about them in public and …
How to hold a tech product press conference
June 12, 2012 10:00 AM
Dylan Tweney
One product that Apple does exceptionally well is the press conference. This week’s Worldwide Developers Conference was no exception, with a two-hour presentation that, while on the long side, was perfectly orchestrated, beautifully presented, and full of real news.
It’s …
11 tips for entrepreneurs on dealing with the press
March 5, 2012 12:10 PM
Rakesh Agrawal
Chris Dixon has one of the best posts I’ve seen on how startups should deal with the press. I added a few items in his comments, but thought they were worthy of sharing here.
I sit in a weird spot: …
Facing limits of traditional PR, Original9 Media will arm companies with content
March 5, 2012 5:00 AM
Sean Ludwig
Editor's Pick
What happens when a public relations firm sobers up and realizes it actually has limits? When it realizes clients could benefit from content it doesn’t have the bandwidth to provide? This is a serious question that plagued the founders of …
Apple’s labor response proves its brand is in danger, critic says
February 13, 2012 12:35 PM
Ben Popper
Apple released a statement to the press this morning about new labor condition audits it had asked for at Foxconn, the Cupertino company’s most infamous Chinese manufacturer.
Mike Daisey, an actor and monologist whose reporting and theatrical work has brought …
As Google falters in public favor over privacy, Microsoft seeks to step in
February 1, 2012 1:23 PM
Jolie O'Dell
Some would look at Google’s recent PR flub over privacy policies and settings as a bit of a fiasco.
Microsoft, of course, sees it as an opportunity.
This week, the company is placing a series of ads in newspapers across …
Ocean Marketing holds N-Control’s digital accounts hostage, relents after more drama
December 30, 2011 8:31 AM
Devindra Hardawar
You’d think that Ocean Marketing’s Paul Christoforo would try to avoid the limelight after one of the worst PR moves ever this week, but you’d be wrong.
Christoforo (pictured) was apparently holding the e-mail and social media accounts for the …
Another Skyrim patch coming, Bethesda PR tells frustrated player to “calm down”
November 16, 2011 7:51 AM
Sebastian Haley
If you’re one of the millions of players who purchased Skyrim in the past week, upon loading up the game for the first time you probably noticed an update was already available. Now Bethesda has announced that another patch is …
Allow me to correct you…
July 5, 2011 2:03 PM
Matthew Lynley
It’s one of the worst things that can show up in my inbox. My heart sinks every single time I see it.
RE: IMPORTANT CORRECTION (URGENT.)
I sigh. I’m frustrated. I didn’t do my job the best I could and …
Oops: Facebook caught planting anti-Google stories to press
Facebook has apparently stooped to a new low, as the company has admitted to secretly hiring a well-known PR firm to feed negative stories about Google to the press, the Daily Beast reports.
The move was a clumsy attempt by …
An open letter to Groupon's CEO: How to get ahead of your next PR crisis
Dear Andrew:
It was great sitting down with you on stage at the DEMO conference this week. We talked a bit about the challenges of your runaway growth and the difficulties of applying your innovative collective-buying model to small, local …
