Pressly

What’s next for mobile now that adaptive design has failed?

[Update: This article was written for business readers. Due to an outcry from the responsive design community after this was published, I added the word “web” to the term “adaptive design” to avoid confusion with progressive enhancement, and updated the text to read that Facebook uses “a precursor to” responsive design, even though very techie trades like RWW say that Facebook uses responsive design. Obviously, the outcry has more to do with the content than the terminology, but it’s always good to be pedantic. Read on!]