Slingshot

Why private messaging apps are the future of mobile marketing

Private-messaging apps are coming at us fast. Everyone’s heard about Facebook’s massive acquisition of WhatsApp and recent development of a Snapchat lookalike under the name Slingshot. Yahoo has also made noise in the messaging app world with its acquisition of private messaging app Blink. And then there are new apps like Blink, Chadder, Confide, and Wickr that are radically changing digital communication and forcing brands to experiment with how to best use private messaging for their marketing campaigns.