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	<title>VentureBeat &#187; Pro Tools</title>
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		<title>VentureBeat &#187; Pro Tools</title>
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<copyright>Copyright 2013, VentureBeat</copyright>		<item>
		<title>99designs &amp; a trademark ain&#8217;t one, or, the surprising relaunch of Pro Tools</title>
		<link>http://venturebeat.com/2013/02/20/99designs-pro-tools/</link>
		<comments>http://venturebeat.com/2013/02/20/99designs-pro-tools/#comments</comments>
		<pubDate>Wed, 20 Feb 2013 20:22:48 +0000</pubDate>
		<dc:creator>Jolie O&#039;Dell</dc:creator>
				<category><![CDATA[Dev]]></category>
		<category><![CDATA[crowdsourced design]]></category>
		<category><![CDATA[crowdsourcing]]></category>
		<category><![CDATA[editor's pick]]></category>
		<category><![CDATA[featured]]></category>
		<category><![CDATA[Pro Tools]]></category>
		<category><![CDATA[spec work]]></category>
		<category><![CDATA[trademark]]></category>

		<guid isPermaLink="false">http://venturebeat.com/?p=625258</guid>
		<description><![CDATA[<p><span class="post-label editors-pick">Editor's Pick</span> Is Pro Tools music software or design software? Looks like 99designs and Avid are setting up for a face-off over exactly that&#160;question.</p>
<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=venturebeat.com&#038;blog=342986&#038;post=625258&#038;subd=venturebeat&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-625297" alt="pro-tools-lol" src="http://venturebeat.files.wordpress.com/2013/02/pro-tools-lol.jpg?w=640&#038;h=456" width="640" height="456" /></p>
<p><a href="http://www.avid.com/US/products/family/pro-tools" target="_blank" target="_blank">Pro Tools</a>, as many of you may know, is the industry-standard creative software suite for musicians.</p>
<p>It&#8217;s also the name of the latest <a href="http://99designs.com/protools" target="_blank" target="_blank">product</a> from 99designs, the crowdsourced spec work site for getting creative work done on the cheap.</p>
<p>Pro Tools is a digital audio platform for Mac and Windows made by Avid and first released in 1991, according to Wikipedia. It&#8217;s in just about every professional audio/video setup. Ad agencies often have in-house A/V specialists and Pro Tools experts whose only job is to edit audio using Pro Tools.</p>
<p>According to 99designs, Pro Tools is a digital software suite for ad agencies to find freelancers and work with clients. While it&#8217;s unlikely that there&#8217;s any overlap between the functions of the two products, we&#8217;re confused as to why 99designs would choose a name &#8212; and not a great name, at that &#8212; that was already so closely aligned with another company&#8217;s software.</p>
<p>And that&#8217;s the kind of confusion that leads to trademark lawsuits.</p>
<p>&#8220;We&#8217;re aware of that product and aren&#8217;t concerned as we don&#8217;t see any legal or other problematic issues arising there,&#8221; a 99designs rep wrote to VentureBeat this morning in an email.</p>
<p>However, the Avid reps we contacted <em>might</em> see some legal or other problematic issues arising there. They&#8217;re looking into the situation now and promised to get back to us shortly.</p>
<p>The 99design folks did not contact Avid prior to the launch; our contact said that after discussing the matter internally, the team decided to proceed with the launch and not pursue a trademark for the name.</p>
<p>99designs also would make the point that its software is for a different industry &#8212; ads, not music. However, given the number of Pro Tools editor positions at ad agencies, a fair argument could be made to the contrary.</p>
<p>A bit more about the 99designs version of Pro Tools: The company&#8217;s target audience of mid-sized to small web and marketing agencies are usually coming to 99designs to find freelance graphic design work. They are looking for fresh talent, but the site&#8217;s crowdsourced contest model means they get to see a lot of work from a lot of creatives for very little money before making their decision.</p>
<p>The new 99designs software suite includes invite-only contests to help agencies set a higher bar for crowdsourced submissions, presentation tools for working with clients, private and &#8220;blind&#8221; contests to keep IP on lock, and custom non-disclosure agreements to work better with careful clients and freelance designers.</p>
<p>All in all, it&#8217;s right in line with what 99designs already does. We just gotta ask: Couldn&#8217;t they have come up with a better name?</p>
<p>Totally objectively, &#8220;Pro Tools&#8221; is just a crap name for a product. It&#8217;s generic and vague. Heck, my <em>face</em> is a pro tool. The Internet is a pro tool. A jackhammer is a pro tool. The phrase &#8220;pro tool&#8221; in and of itself has absolutely no meaning &#8212; outside its now universally acknowledged meaning related to audio software.</p>
<p>And what about SEO? No search engine in the world is going to take a &#8220;Pro Tools&#8221; query and serve up a 99designs page.</p>
<p>Huh. Maybe they shoulda crowdsourced that.</p>
<br />Filed under: <a href='http://venturebeat.com/category/dev/'>Dev</a>  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=venturebeat.com&#038;blog=342986&#038;post=625258&#038;subd=venturebeat&#038;ref=&#038;feed=1" width="1" height="1" /><div class="post-meta-blurb post-meta-after blurb-cat-dev"><hr />

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		<slash:comments>1</slash:comments>
	<enclosure url="http://venturebeat.files.wordpress.com/2013/02/pro-tools-lol.jpg?w=160" /><source url="http://venturebeat.com/2013/02/20/99designs-pro-tools/">99designs &amp; a trademark ain&#8217;t one, or, the surprising relaunch of Pro Tools</source>
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			<media:title type="html">Jolie</media:title>
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		<title>GarageBand music recording app comes to iPhone and iPod</title>
		<link>http://venturebeat.com/2011/11/01/garageband-for-iphone-ipod/</link>
		<comments>http://venturebeat.com/2011/11/01/garageband-for-iphone-ipod/#comments</comments>
		<pubDate>Tue, 01 Nov 2011 17:41:43 +0000</pubDate>
		<dc:creator>Chikodi Chima</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Garageband]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iPod Touch]]></category>
		<category><![CDATA[Pro Tools]]></category>

		<guid isPermaLink="false">http://venturebeat.com/?p=346971</guid>
		<description><![CDATA[<p>Apple&#8217;s popular music app GarageBand is making the leap to the iPhone and iPod Touch today with an update, version 1.1. Pre-loaded on all Apple computers as part of iLife, GarageBand features a wide variety of professional-quality instruments, which users&#160;&#8230;</p>
<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=venturebeat.com&#038;blog=342986&#038;post=346971&#038;subd=venturebeat&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><a href="http://venturebeat.com/2011/11/01/garageband-for-iphone-ipod/garage-band-speaker/" rel="attachment wp-att-346987"><img class="alignright size-medium wp-image-346987" title="Garage Band Speaker" src="http://venturebeat.files.wordpress.com/2011/11/garage-band-speaker.jpg?w=300&#038;h=200" alt="" width="300" height="200" /></a>Apple&#8217;s popular music app <a href="http://www.apple.com/ilife/garageband/" target="_blank">GarageBand</a> is making the leap to the iPhone and iPod Touch today with an update, version 1.1. Pre-loaded on all Apple computers as part of iLife, GarageBand features a wide variety of professional-quality instruments, which users can play on a timeline to make songs of their own. GarageBand also lets you record vocal tracks, so the app constitutes a self-contained recording studio.</p>
<p>“GarageBand on iPad has been a big hit and we think customers will love using it on their iPhone or iPod touch,” said Philip Schiller, Apple’s senior vice president of worldwide product marketing, in a <a href="http://www.apple.com/pr/library/2011/11/01GarageBand-Now-Available-for-iPhone-and-iPod-touch-Users.html" target="_blank">press release</a>. “The innovative Multi-Touch interface combined with Smart Instruments makes it easy to create great sounding music, even if you’ve never studied music or played an instrument before.”</p>
<p>While <a href="http://www.avid.com/US/products/family/Pro-Tools" target="_blank">Pro Tools</a> is the industry standard for  professional musicians and studio recording sessions, GarageBand provides a strong alternative for aspiring musicians, laptop DJs and prosumer musicians. On the iPhone and iPod Touch, the GarageBand app is available from the<a href="http://itunes.apple.com/us/app/garageband/id408709785?mt=8" target="_blank"> iTunes App Store</a> for $4.99. GarageBand was made available on the <a href="http://venturebeat.com/2011/03/12/demo-of-garageband-shows-off-a-killer-app-for-the-ipad-2-video/">iPad in March</a>.</p>
<p>Apple&#8217;s mobile iOS increased its market share by seven percent in October <a href="http://gigaom.com/apple/thanks-to-iphone-4s-ios-market-share-rockets-in-october/" target="_blank">mobile market share data</a> released today by <a href="http://www.netapplications.com/" target="_blank">Net Applications</a>, largely driven by the release of the iPhone 4S. With wildly popular apps like GarageBand coming to more mobile devices, Apple seems well-poised to solidify these gains.</p>
<br />Filed under: <a href='http://venturebeat.com/category/business/'>Business</a>, <a href='http://venturebeat.com/category/mobile/'>Mobile</a>  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=venturebeat.com&#038;blog=342986&#038;post=346971&#038;subd=venturebeat&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<slash:comments>0</slash:comments>
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