When did it become sexy to not make money?

High-profile IPOs continue to lose money, month after month — but they still seem somehow “sexier” than cloud companies that actually make a profit. What’s up with that?

neil-patel-kissmetrics

Neil Patel’s 10 tips on using metrics to make money

Neil Patel didn’t start web analytics company KISSmetrics because he loved the product, or the idea, or the customers. Very simply, he wanted to make money, as he told the crowd here at GROW 2012 yesterday. After revealing his motivation, Patel proceeded to reveal the methods behind his madness — the metrics he measures that have driven KISSmetrics to 100 percent year-over-year growth.