After only being available to select businesses for about a year, Twitter Ads is now available to almost all U.S. companies that want to use it.
Guest Post Folks, Twitter marketing just got serious.
Advertising on Twitter just got easier, and Twitter just took a giant leap to making more money.
For small businesses, Twitter's offer of $100 free advertising credits might be a nice Thanksgiving weekend present.
Twitter is testing the theory that advertisers want more than just campaign impression and click-through data to understand the value of paying to promote messages on the information network.
Twitter introduces interest targeting, incentivizing advertisers with 350 more reasons to pay to promote their tweets.
Whoopsie. Proving that it’s always good to dot those i’s and cross those t’s, social media firm TBG Digital has amended a report that originally concluded that Facebook’s mobile ad click-through rate (CTR) is four times that of the mobile …
Twitter has taken the most obvious next step in its quest to become an attractive destination for advertisers: It’s just released targeted tweets, the latest enhancement to its Promoted Tweets ad product that lets brands pay to place tweets in …
Twitter brought in an estimated $139.5 million in ad revenue in 2011, and it’s found a business model that’s made for mobile; now it’s greatest obstacle in ramping up revenue is the limited availability of its Promoted Products, which are …
If your company’s target audience is average, middle-aged men who don’t like change (e.g. Hank from King of the Hill), then Twitter just did you a huge favor.
The microblogging social network announced today it is extending the ability …
The Motor City is welcoming an import to town.
Popular social network Twitter has taken up residence in downtown Detroit to push its Promoted Products ad suite to the nation’s recovering automotive companies.
Twitter’s new Detroit office, located in the …
Small is the new big thing on Twitter, as the company is, at long last, providing small businesses with a way to advertise on the social network.
Twitter is rolling out its self-serve advertising product to a select group of …
Twitter continues to charge ahead on the advertising front with more significant, mobile-focused updates to its Promoted Tweets product.
Tuesday, the microblogging network gave advertisers the ability to target tweets specifically to iOS and Android users. It has also added …
The Twitter mobile experience is getting infinitely noisier today. The information network is in the process of pumping up the volume on the amount of mobile advertising content it shows to users.
Twitter is adding Promoted Tweets, ads that double …
The market has tested Twitter’s Promoted Products business model and found it good, chairman Jack Dorsey confidently asserted today at the Digital Life Design conference in Munich.
Twitter’s Promoted Products — including Promoted Tweets, Accounts and Trends — are seeing …
Twitter is on track for nearly $140 million in revenue for 2011, up from a reported $45 million just last year.
These figures come from eMarketer, a digital intelligence firm that keeps a close eye on ad revenues for companies …
At a Twitter breakfast this morning, CEO Dick Costolo shed some light on the company’s continuing advertising strategy.
Soon, the service will start rolling out Promoted Tweets to all users accounts, whether or not the user follows the brand in …
Guest Post
You know a web service has reached massive scale when it can charge brands to reach their own customers. Google has been doing it for years, Facebook’s been at it for the past couple of years, and now Twitter has …
The golden age of tweeting without being barraged by ads will end this summer. Twitter’s new product, “Promoted Tweets To Followers,” which places targeted ads in the timeline, is readying to launch by early August, according to All Things D.…
Ready for more ads in your Twitter feed? To boost revenue, Twitter is planning to get more aggressive about ads on its site, making promoted tweets more prominent in the main stream of updates, reports the Financial Times.
The company …
