Promoted tweets drive sales, Twitter said today. And not just for web retailers — they’re talking ice cream and razors and toothpaste.
If you’ve visited a flower shop online lately, you might start seeing ads for flowers on Twitter.
Search is the gold standard in the internet marketing world. Nothing beats customers finding you via organic search, arriving at your website straight from Google, ready and willing to make a purchase.
Perhaps almost nothing.
After only being available to select businesses for about a year, Twitter Ads is now available to almost all U.S. companies that want to use it.
Guest Post Folks, Twitter marketing just got serious.
Advertising on Twitter just got easier, and Twitter just took a giant leap to making more money.
For small businesses, Twitter’s offer of $100 free advertising credits might be a nice Thanksgiving weekend present.
Twitter is testing the theory that advertisers want more than just campaign impression and click-through data to understand the value of paying to promote messages on the information network.
Twitter introduces interest targeting, incentivizing advertisers with 350 more reasons to pay to promote their tweets.
The market has tested Twitter’s Promoted Products business model and found it good, chairman Jack Dorsey confidently asserted today at the Digital Life Design conference in Munich.
Twitter is on track for nearly $140 million in revenue for 2011, up from a reported $45 million just last year.
At a Twitter breakfast this morning, CEO Dick Costolo shed some light on the company’s continuing advertising strategy.
Guest Post You know a web service has reached massive scale when it can charge brands to reach their own customers. Google has been doing it for years, Facebook’s been at it for the past couple of years, and now Twitter has just entered this hallowed territory with its new promoted tweets feature, which lets brands keep their tweets alive in your stream only if you have already followed that brand. The irony here is that you are only seeing these promoted tweets if you already followed that brand – so the brand is paying to advertise to users that already like it.
The golden age of tweeting without being barraged by ads will end this summer. Twitter’s new product, “Promoted Tweets To Followers,” which places targeted ads in the timeline, is readying to launch by early August, according to All Things D.
Ready for more ads in your Twitter feed? To boost revenue, Twitter is planning to get more aggressive about ads on its site, making promoted tweets more prominent in the main stream of updates, reports the Financial Times.
Folks who had a hard time believing that Twitter was worth $1 billion a year ago are going to have an even harder time swallowing the company’s new valuation.
Twitter continued to tiptoe forward today with its plans to ramp up advertising on its microblogging service. It plans to eventually introduce ads into the stream of user updates, but it’s not quite there yet.
According to new research released Monday by eMarketer, U.S. advertisers will spend an estimated $1.7 billion in ads on social networks in 2010, accounting for 6.7 percent of all online ad spending.