New York-based Persado wants to provide marketers with data to help them build a successful campaign or promotion.
Google is launching a new $200 million promotional campaign to push its original YouTube channels across the rest of its properties, the company announced yesterday.
The purpose of the campaign is to help brand YouTube as an entertainment property on …
For better or worse, snacking and gaming seem to be inexorably linked. Now social gaming giant Zynga is building on this relationship, by teaming up with Frito-Lay and Walmart, to offer in-game rewards for its popular Facebook games with purchases …
As businesses use social media to promote and protect their brands, digital help desk Zendesk is seeing customer service move to the social world as well.
The automated customer service representative annoys all of us. We have all navigated numerical …
Guest Post
Chances are if you’re working in tech then you’ve spent time deliberating over which of the multitude of conferences, events and shows you should attend in 2012. Time out of the office is a luxury most startups can’t afford, so …
Guest Post
(Editor’s note: Greg Collier is the founder and CEO of Geebo.com. He submitted this story to VentureBeat.)
It’s no secret: Times are tough and there’s economic uncertainty on the horizon. And when that happens, everyone – from consumers to businesses …
Apple today released details of its 2011 back to school promotion, which offers eligible buyers a $100 app store credit with the purchase of a Mac computer from Apple’s education store.
In years past, Apple offered an iPod as the …
Facebook Places, the feature that allows users to check in and share their location, may be winning the hearts and dollars of local businesses, according to a MerchantCircle quarterly report of more than 8,000 U.S. local businesses.
First reported by …
Guest Post
(Editor’s note: Jason Cohen is an angel investor and the founder of Smart Bear Software. This story originally appeared on his blog.)
Ask a technical founder about his startup, and he’ll proudly describe his stunning software — simple, compelling, …
Guest Post
(Editor’s note: Chris Drake is CEO and founder of FireHost, Inc., a secure Web hosting company. He submitted this story to VentureBeat.)
In business, “turning on the faucet” is a metaphor for flooding your market with the full spectrum of …
