Why GPS-based smart apps failed to go viral at SXSW

The South by Southwest (SXSW) conferences have given geeks a lot of social inroads over the last few years. They brought us blogging, then microblogging; they were a launchpad for Twitter and Foursquare. Thanks to those web services, meeting at SXSW IRL (In Real Life) turned the geeks hiding behind glowing screens into “friends”.