Customers aren’t werewolves. Stop looking for a silver bullet
(Editor’s note: Francis Moran is managing partner of the marketing firm Francis Moran & Associates. This story originally appeared on his blog.)
Very often when we’re pitching a new piece of business, the prospect starts to wonder out loud about whether everything that could be done for them on the marketing front is being done. It’s not an unreasonable line of inquiry.
Far too often, however, that line of inquiry leads to a terribly silly … Continue Reading
Allow me to correct you…
It’s one of the worst things that can show up in my inbox. My heart sinks every single time I see it.
RE: IMPORTANT CORRECTION (URGENT.)
I sigh. I’m frustrated. I didn’t do my job the best I could and something must have slipped. I kick myself for thinking that I might have missed something important or misspelled a name. Even in the era of fantastic spell-checking, that still happens. All that happens before I … Continue Reading
NewsBasis: Death to the bad PR pitch!
NewsBasis, the startup aiming to make communication between journalists and the companies they cover smooth as butter, is launching a new media-relations service today that hopes to bring publicity to small companies which can’t afford a professional PR firm’s monthly retainer.
Content publishers who are overwhelmed with the rigid PR apparatus that spews an unstoppable torrent of unfiltered pitches and cold calls may also benefit.
Brevity is a key feature: NewsBasis allows companies and organizations, … Continue Reading
Zynga grabs a member of MySpace's old guard for public relations
NewsBasis, the startup aiming to make communication between journalists and the companies they cover smooth as butter, is launching a new media-relations service today that hopes to bring publicity to small companies which can’t afford a professional PR firm’s monthly retainer.
Content publishers who are overwhelmed with the rigid PR apparatus that spews an unstoppable torrent of unfiltered pitches and cold calls may also benefit.
Brevity is a key feature: NewsBasis allows companies and organizations, … Continue Reading
It's ok to steal…
NewsBasis, the startup aiming to make communication between journalists and the companies they cover smooth as butter, is launching a new media-relations service today that hopes to bring publicity to small companies which can’t afford a professional PR firm’s monthly retainer.
Content publishers who are overwhelmed with the rigid PR apparatus that spews an unstoppable torrent of unfiltered pitches and cold calls may also benefit.
Brevity is a key feature: NewsBasis allows companies and organizations, … Continue Reading
Four keys to a great PR campaign
NewsBasis, the startup aiming to make communication between journalists and the companies they cover smooth as butter, is launching a new media-relations service today that hopes to bring publicity to small companies which can’t afford a professional PR firm’s monthly retainer.
Content publishers who are overwhelmed with the rigid PR apparatus that spews an unstoppable torrent of unfiltered pitches and cold calls may also benefit.
Brevity is a key feature: NewsBasis allows companies and organizations, … Continue Reading
VB Writers
Ben PopperEast Coast Editor
Dean TakahashiLead Writer, GamesBeat
Devindra HardawarNational Editor, MobileBeat Lead
Dylan TweneyExecutive Editor
ShoeEditor-in-Chief, GamesBeat
Heather KellySenior Editor
Jennifer Van GroveWriter
Jolie O'DellWriter
Matt MarshallFounder & Editor-in-Chief
Meghan KellyWriter
Sarah MitroffEditorial Assistant
Sean LudwigWriter
Sebastian HaleyReviews Editor, GamesBeat
Tom CheredarWriter
Ciara ByrneContributor
Julia PlevinContributor
Lindsey ComptonContributor
