HootSuite Command Center: take a little Bond, add social, throw in enterprise (shaken, not stirred)

In the movies, corporate barons and evil geniuses have command and control centers with giant screens displaying the disposition of their empires. A new product from HootSuite may not make you James Bond or Dr. Evil … but it will give you the ability to see and showcase your social media status in a very big way.

NewsBasis: Death to the bad PR pitch!

NewsBasis, the startup aiming to make communication between journalists and the companies they cover smooth as butter, is launching a new media-relations service today that hopes to bring publicity to small companies which can’t afford a professional PR firm’s monthly retainer.

Four keys to a great PR campaign

While you can’t underestimate the power of a good press release, too many businesses forget that it’s just the beginning of a process. The real trick to successful marketing is ensuring you have all the elements of your public relations campaign in place before turning the spotlight on yourself.