Why small business owners are ignoring your social media ads

80% of B2B marketers are posting the same small business tips and tricks on social channels, but only 25% of small business owners want this type of content. What most do want are deals.


The intelligent marketing & sales funnel: A data science makeover

Some of today’s savviest organizations are revolutionizing the way businesses interact with each other by automating the complex techniques data scientists use to extract value from big data.


Say hello to decision science: marketing 2015-style.

You may think the old days of marketing are what you see pictured in episodes of Mad Men. But with a hard focus on brand marketing, inbound marketing and buying lists, even the last 10 years now look archaic against the science of predictive marketing.