Embracing Silicon Valley, EA gears up for its digital empire (interview)

Electronic Arts generated $1.2 billion in digital game revenues in the past year. That includes revenues from downloadable content, Facebook games, web titles, mobile games, and other non-retail categories. But that’s just the beginning of EA’s transformation into a digital game company, since chief executive John Riccitiello says that games are moving from “that disk you buy to a place you go.”

EA’s focus: Brands, platforms, and talent

Electronic Arts is a complex, multi-faceted company with $4 billion in annual revenues. But the company has simplified its strategy to focus on “brands, platforms, and talent,” according to chief executive John Riccitiello.