Growing and profitable, Longform releases its first app for iPad

Over an ice coffee on an unseasonably warm January day, Longform co-founder Aaron Lammer took VentureBeat for a test drive through the startup’s new iPad app, which debuts today at noon. The company, which curates the best long form journalism from around the web, is taking a gamble on an expensive $4.99 app, hoping its passionate audience will pony up for a premium experience.