New Flurry Marketplace will make it easier to place mobile ads that target the right audiences.
YC company LeanMarket launches a real-time bidding platform for mobile ad exchanges.
Guest Post
Anyone involved within the online display advertising space during the past four years is likely be aware of the steady rise of Real-Time Bidding (RTB) and the emerging power of demand-side platforms (DSPs). Since RTB-oriented purchasing enables advertisers instant access …
Guest Post
Not so long ago, if you wanted to find the right audience online, the people most likely to respond to a brand message or take a desired action (whether that action was get a click or getting a consumer to …
Oggifinogi, a startup that sells tools for building interactive display ads, said today that it has raised $2 million in its first round of funding.
Google (which has been emphasizing its display efforts recently), Gannett-owned PointRoll, and others offer rich …
DoubleVerify, a company that tracks online ad placement, has raised $10 million in second round funding.
Given the importance of online advertisements as a key source of revenue on the web, it’s also important to make sure that the ads …
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