Fast ad testing, meet real-time bidding.
Guest Post Adam Landis is the VP of business development for LifeStreet Media.
Twitter just bought the digital ad exchange it has been planning to launch since at least May of this year. The news-of-the-moment social network acquired MoPub for a purchase price of $350 million in stock
Editor’s Pick Getting to the top of the app store charts is critical for maximizing monetization. But how do top publishers like Kabam, Zynga, and Supercell get there … and stay there?
New Flurry Marketplace will make it easier to place mobile ads that target the right audiences.
YC company LeanMarket launches a real-time bidding platform for mobile ad exchanges.
Guest Post Not so long ago, if you wanted to find the right audience online, the people most likely to respond to a brand message or take a desired action (whether that action was get a click or getting a consumer to think differently about a new Cadillac), advertisers really only had one option. They needed to buy a specific placement on a specific site where those types of consumers tended to congregate. Thus, specific sites or sections of sites (Yahoo or Yahoo news) were a proxy for the right audience. In other words, to reach the right audience you had to buy the right content.
Oggifinogi, a startup that sells tools for building interactive display ads, said today that it has raised $2 million in its first round of funding.
DoubleVerify, a company that tracks online ad placement, has raised $10 million in second round funding.