New Twitter tool,, lets you conduct searches on older tweets

Whenever a company tells me they’ve created a new tool for monitoring social media sites like Twitter, my eyes usually glaze over. Do we really need another one? But Jodee Rich, chief executive of a company called PeopleBrowsr, argues that his new monitoring application,, is tailored to the needs of big brands in a way that others aren’t: It will let them search tweets up to three years in the past.