Online ads equal offline sales, says shopper analytics firm RapidBlue

Retailers typically measure online ads with online results: cost per click, cost per action, cost per sale. But Helsinki-based shopping analytics firm RapidBlue recently tested the effects of online ads on offline sales. And, surprisingly, it found a strong correlation: double-digit increases in both the number of shoppers and the amount of time they spent in store when stores ran Google AdWords campaigns.

Big Data in the offline world: How data from brick-and-mortar stores trumps online analytics

The hottest megatrend in enterprise computing today is Big Data – the use of massive computational ability to solve problems that were previously unfathomable. According to August Capital partner David Hornik, “Big Data is not a thing in and of itself. Big Data is an enabler. Big Data is the realization that our world is now full of lots of data that can not be ignored.”

How retailers can fight the Amazon Goliath

How are Amazon’s sales growing so dramatically — 30 to 40 percent quarterly for the last umpteen quarters — when even the big retailers are struggling to grow 1 to 2 percent? In record time, Amazon has taken on the Goliaths of retail yesteryear with their massive resources, nationwide store footprints and well-known brands, and turned them into isolated Davids.

Apples to oranges: Google and Amazon are too timid to copy Apple’s retail success

There is a strange duality in the world of brick and mortar tech stores today. In the last four years CompUSA, Borders, and Circuit City all went out of business. Many expect Best Buy to follow in the near future. At the same time, Apple has opened over 300 retail outlets worldwide. And recent reports indicate that Microsoft, Amazon, and Google plan to follow Apple’s lead.