The goal is to put physical shops on a similar playing field as e-commerce stores, which already have a wealth of data about customer buying habits.
Beacon uses low energy Bluetooth to transmit information from retailers to consumers and vice versa. Beacon can automatically check people in when they arrive to a retail location and deliver them product offers.
Warby Parker is known for being one of the most tech-savvy fashion brands out there. The e-retailer of eyeglasses recently opened its first physical store and is building its own point-of-sale system to go in it.
Apparently, if you run a top e-commerce website, it pays to be slow. Unless you’re Amazon.
Editor’s Pick Mick Jagger can’t get no satisfaction, but apparently a lot of 14-year-old boys can. So too, fortunately, can Apple, Amazon, QVC, and NewEgg clients.
Retailers are quickly realizing the importance of creating a robust and personal mobile shopping experience for their customers. When implementing a strategic mobile strategy, the first question retailers consider is this: mobile-optimized website, rich downloadable app or both?
Chinese online shoe retailer OkBuy.com announced yesterday that it has raised $17 million in a second round of funding from Sequoia Capital, Intel Capital, and Draper Fisher Jurvetson.