A year ago today, CEO Mark Zuckerberg "rang the bell" to open trading in one of the most hotly-anticipated initial public offerings in history as Facebook hit the stock market. And promptly went splat.
Guest Post Retargeting boils down to well-informed persistence: Customers who don’t convert receive follow-up messages testing new offers, different copy or colors or multiple calls to action to ensure that no opportunity for a conversion is missed.
Just a few weeks after Facebook gave us the beautiful new uncluttered news feed, the social network is starting a test to introduce Facebook Exchange ads right in the middle of that wonderful simplicity.
"The problem with Facebook," he said, "even though everyone thinks they have so much data on you and they're the next Google ... is that recency is a big factor."
Ad tech startup AdRoll has released the results of its first foray into selling retargeted ads on Facebook’s ad exchange — and what might come as a shock to no one, the results look great.
Imagine a prospect in your marketing automation system, or an infrequent customer in your corporate database. Now imagine surrounding that person with ads both subtle and overt on dozens of her favorite websites, all around the internet.
Online ad retargeting startup AdRoll has raised $15 million in its second-round of funding. It plans to expand the company and improving its technology, which allows companies to serve more relevant display ads.
AdRoll has somewhat cracked the code in …
Editor's Pick
Single-year revenue growth of over 500 percent is going to bring any company good things. In online marketing firm Magnetic’s case, it’s brought a new series of funding totalling $10 million.
Magnetic is a leader in the search retargeting industry, …
Guest Post
Apple has been cracking down on apps that try to use a device’s UDID, a 40-character code that uniquely identifies each device the company sells.
The Cupertino company’s apparent turnabout (it used to allow apps to access the UDID) has …
Germany-based independent mobile ad network madvertise has acquired Turkish mobile-advertising company Mobilike.
Both companies are leaders in their respective markets, with madvertise delivering 2 billion monthly ad impressions across Europe (Germany, France, UK, Spain, Austria, and Switzerland) and Mobilike delivering …
Guest Post
(Editor’s note: Danny Wong is the co-founder of Blank Label Group. He submitted this story to VentureBeat.)
Retargeting is a marketing manager’s dream.
The process, in a nutshell, makes it easy to tag visitors with a tracking cookie allowing them …
Guest Post
(Editor’s note: Byron Deeter is a partner at Bessemer Venture Partners. He submitted this story to VentureBeat.)
The modern chief marketing officer is as much a scientist as he or she is an artist.
The role is one that’s rapidly …
myThings, a provider of targeted advertising services, announced today that it has raised $6 million in its most recent round of funding led by Deutsche Telecom investing arm T-Venture to expand its research and development in Europe.
The company, which …
With $4.75 million from Greylock Partners and several angel investors, TellApart is launching a technology that could make waves in e-commerce by nailing down which ads actually bring customers through online stores’ virtual doors.
The company helps e-commerce sites analyze …
