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Advertising's new addiction: Programmatic buying

Programmatic ad buying has permeated every media platform and brand marketers are taking notice.  In 2013, marketers spent $3.36 billion on programmatic ad buying — and eMarketer estimates that it will soar to $8.5 billion in the next 3 years.

Mastering the art of modern marketing

(Editor’s note: Byron Deeter is a partner at Bessemer Venture Partners. He submitted this story to VentureBeat.)

myThings raises another $6M for better targeted advertising

myThings, a provider of targeted advertising services, announced today that it has raised $6 million in its most recent round of funding led by Deutsche Telecom investing arm T-Venture to expand its research and development in Europe.

TellApart to rival ad targeters: We have you in our sights

With $4.75 million from Greylock Partners and several angel investors, TellApart is launching a technology that could make waves in e-commerce by nailing down which ads actually bring customers through online stores’ virtual doors.